3 StateWays ■ www.stateways.com ■ May/June 2015
The Beverage Alcohol Merchandising Magazine for Control States
Volume 45, No. 3 May/June 2015
®
18
A CULTURE OF
COLLABORATION
Incoming NABCA Chairman
Stephen Larson of Iowa.
By Melissa Niksic
26
THE CLASS
OF 2015
New tequila sensations debut
in the U.S.
By Robert Plotkin
35
GOING
STRAIGHT
Customers prefer plain
and simple vodka.
By Thomas Henry Strenk
PAGE 18
COVER PHOTOGRAPHY BY RYAN DONNELL
StateWays® (ISSN 0279-2133) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/December) by The Beverage Information Group, a division
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COMING NEXT ISSUE
• NABCA Conference
Coverage
• Rum Update
• Ready-to-Drink
Products
• Adding and
Removing SKUs
40
NABCA
INDUSTRY
ADVISORY
COMMITTEE
The roundtable weighs in.
48
STRATEGIC
STORE LAYOUT
Making the most of retail space.
By Maura Keller
52
WINE
REVIEWS
The StateWays
Wine Panel rates rosés.
DEPARTMENTS
Editor's Note . . . . . . . . . . . . . . 4
FYI . . . . . . . . . . . . . . . . . . . . . . 6
Data Driven . . . . . . . . . . . . . . . 8
Trip Report . . . . . . . . . . . . . . . 10
Spotlight Q&A: Avion . . . . . . 14
Brand Spotlight . . . . . . . . . . . 15
Education & Enforcement . . . 16
On the Shelf . . . . . . . . . . . . . 56
PAGE 10
