Beverage Handbook

Liquor Handbook 2015

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Liquor Handbook 2015 8 The Markets for Distilled Spirits National Trends & Statistics Share of Distilled Spirits Consumption by Category, 2014 Straights 17,630 8.4 18,760 8.9 6.4 Blends 4,890 2.3 4,910 2.3 0.4 Total American Whiskey 22,520 10.8 23,670 11.2 5.1 Canadian 15,675 7.5 15,465 7.3 -1.3 Scotch 8,835 4.2 8,710 4.1 -1.4 Irish & Other 2,450 1.2 2,640 1.2 7.8 Total Imported Whiskey 26,960 12.9 26,815 12.7 -0.5 Total Whiskey 49,480 23.7 50,485 23.8 2.0 Gin 10,635 5.1 10,425 4.9 -2.0 Vodka 71,335 34.2 72,015 34.0 1.0 Rum (r) 25,433 12.2 25,060 11.8 -1.5 Tequila 13,620 6.5 14,325 6.8 5.2 Brandy & Cognac 10,695 5.1 11,070 5.2 3.5 Cordials & Liqueurs 22,180 10.6 23,630 11.2 6.5 Prepared Cocktails 5,275 2.5 4,765 2.3 -9.7 Total Non-Whiskey 159,173 76.3 161,290 76.2 1.3 Total Distilled Spirits (r) 208,653 100.0 211,775 100.0 1.5 (r) Revised. Consumption of Distilled Spirits by Category, 2013 - 2014 (000 9-Liter Cases) 2013 2014 13/14 Category Cases Share (%) Cases Share (%) % Change Vodka Rum Cordials & Liqueurs Straights Canadian Tequila Brandy & Cognac Gin Scotch Blends Prepared Cocktails Irish & Other 34.0% 11.8% 11.2% 8.9% 7.3% 6.8% 5.2% 4.9% 4.1% 2.3% 2.3% 1.2%

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