Issue link: http://read.dmtmag.com/i/556469
Liquor Handbook 2015 31 The Markets for Distilled Spirits National Trends & Statistics Straights 18,760 9,739 51.9% Blends 4,910 2,338 47.6 Total American Whiskey 23,670 12,077 51.0% Canadian 15,465 7,535 48.7 Scotch 8,710 5,517 63.3 Irish & Other 2,640 1,786 67.7 Total Imported Whiskey 26,815 14,838 55.3% Total Whiskey 50,485 26,916 53.3% Gin 10,425 5,687 54.6 Vodka 72,015 39,320 54.6 Rum 25,060 15,401 61.5 Tequila 14,325 6,318 44.1 Brandy & Cognac 11,070 6,214 56.1 Cordials & Liqueurs 23,630 11,453 48.5 Prepared Cocktails 4,765 1,912 40.1 Total Non-Whiskey 161,290 86,305 53.5% Total Distilled Spirits 211,775 113,220 53.5% Note: Sum of categories does not equal top metro market total distilled spirits, since the cities vary among the category tables compared with the total table. Top Metropolitan Market's Share of Distilled Spirits Consumption by Category, 2014 (Thousands 9-Liter Cases) Category Total U.S. Cases Top Metro Markets Cases Share New York-Newark-Edison 15,087 15,400 7.3% New York City 5,635 5,777 2.7 Nassau-Suffolk 2,098 2,137 1.0 Newark 1,531 1,564 0.7 Bergen-Passaic 1,117 1,139 0.5 Middlesex-Somerset-Hunterdon 1,078 1,100 0.5 Monmouth-Ocean 980 1,003 0.5 Los Angeles-Long Beach-Santa Ana 9,023 9,273 4.4 Los Angeles 6,514 6,675 3.2 Orange County 2,510 2,598 1.2 Chicago-Naperville-Joliet 7,085 7,208 3.4 Miami-Ft. Lauderdale-Miami Beach 5,624 5,759 2.7 Miami 2,085 2,135 1.0 Fort Lauderdale 1,662 1,696 0.8 Palm Beach 1,217 1,240 0.6 Washington, DC-Arlington-Alexandria 5,159 5,305 2.5 Boston-Cambridge-Quincy 4,988 5,116 2.4 Philadelphia-Camden-Wilmington 4,318 4,375 2.1 San Francisco-Oakland-Fremont 3,777 3,911 1.8 Oakland 1,995 2,069 1.0 San Francisco 1,638 1,711 0.8 Atlanta-Sandy Springs-Marietta 3,634 3,715 1.8 Detroit-Warren-Livonia 3,340 3,360 1.6 Minneapolis-St. Paul-Bloomington 3,193 3,276 1.5 Phoenix-Mesa-Scottsdale 3,151 3,250 1.5 Dallas-Ft. Worth-Arlington 3,146 3,248 1.5 Dallas 2,041 2,104 1.0 Ft.-Worth Arlington 651 681 0.3% Las Vegas-Paradise 2,877 3,009 1.4 Houston-Baytown-Sugar Land 2,703 2,795 1.3 Riverside-San Bernardino-Ontario 2,675 2,754 1.3 Tampa-St. Petersburg-Clearwater 2,575 2,644 1.2 Seattle-Tacoma-Bellevue 2,559 2,622 1.2 Denver-Aurora 2,521 2,579 1.2 San Diego-Carlsbad-San Marcos 2,291 2,365 1.1 Baltimore-Towson 2,290 2,359 1.1 St. Louis 2,014 2,050 1.0 Orlando 1,981 2,043 1.0 Milwaukee-Waukesha-West Allis 1,793 1,838 0.9 Portland-Vancouver-Beaverton 1,691 1,743 0.8 San Jose-Sunnyvale-Santa Clara 1,559 1,628 0.8 Kansas City 1,318 1,342 0.6 Providence-New Bedford-Fall River 1,306 1,329 0.6 Sacramento-Arden Arcade-Roseville 1,289 1,328 0.6 Charlotte-Gastonia-Concord 1,184 1,212 0.6 Jacksonville 1,067 1,088 0.5 Pittsburgh 1,023 1,043 0.5 Indianapolis 991 1,013 0.5 Cincinnati-Middletown 948 967 0.5 Bridgeport-Stamford-Norwalk 823 852 0.4 Top Markets 111,001 113,800 53.7% U.S. Total 208,653 211,775 100.0% Top Metropolitan Areas for Distilled Spirits, 2013 - 2014 (Thousands 9-Liter Cases) — Cases — — Cases — Metropolitan Area 2013 2014 Share Metropolitan Area 2013 2014 Share