STiR coffee and tea magazine

Volume 4, Number 4

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12 STiR tea & coffee industry international / Issue 4, 2015 (August/September) EQUIPMENT NEWS Spreafico SRC2 Capsule Filling Machine Since 2008 Spreafico has built capsule filling equipment for the coffee, tea, and solubles industry. The largest fill 600 capsules a minute. The Model SRC2 is a compact, self-contained filler with an output of 100 to 120 capsules per minute and a dose toler- ance of .2 grams. It is operated from a 15-inch digital control panel. The machine is equipped with an in-line weighing system, nitrogen flush capability and is capable of inserting filters and diaphragms in a variety of capsules. Coffee and teas can be flavored in-line using micrometric drop dosing with diaphragm valves, activated by a micropro- cessor to simplify dose and dosing time. The machine can seal capsules with aluminum film, micro perforated film, filter paper, triplex coupled, or PP (polypropylene) enclosures. "Capsule solutions are not exclusive to the coffee industry, it lends itself to the packaging of a wide range of soluble and leaf products (tea and herbals) that are experienc- ing a major increase in their market share," according to the company. The company is located in Calolziocorte, in Lecco province north of Milan, Italy. Learn more: www.spreafico-srl.com Illy Y5 Milk Espresso and Coffee System In August illy unveiled its first single- serve capsule machine with an integrated milk tank and frother to make both espresso and brewed coffee drinks. The Y5 Milk Espresso uses iperEs- presso capsules to make cappuccino, latte macchiato and steamed milk with the touch of a button. The brewer measures 8.5''(w) x 11.2''(d) x 9.6''(h) and is "ideal for any kitchen," according to the company. "A touch-sensitive menu located at the top of the machine consists of intuitive, artistic icons representing six preparations. A 30 oz. water tank and 16.9 oz. milk tank are both front facing and easily removable, ideal for refrigerating milk when the system isn't in use," writes illy. The machine permits adjustments in portion size and has an on-off power saving feature. The machine retails for $399. Proprietary espresso capsules are $19 (21ct), and coffee capsules at $16.50 (18ct). Learn more: www.illyusa.com Alpha Dominche Goes Global Brewer manufacturer Alpha Dominche has secured distribution deals with firms in the UAE, South Africa, Australia, Malay- sia, Saudi Arabia, the Philippines, Lebanon, as well as Lithuania, and the Nordic and Benelux countries. New c.e.o. Thomas Perez said the Salt Lake City, Utah- based company is "committed to bringing game-changing brewing innovation into the commercial space one café and tea shop at a time." A Steampunk, the company's signature brewer, was installed in a tea house in Europe in May, a first, followed by a MOD4 system at Teastories in Vienna, Austria. "The MOD4 is Alpha Dominche's most expansive model, brewing more than 60 cups of coffee or tea per hour," said Perez, adding, "Our brew process allows baristas to serve coffee and tea with their own unique brew parameters and precise, balanced flavors that result in an extraordinary cup." Learn more: www.alphadominche.com Red Jade Imagine a long-established coffee manufacturer with dominate market share and little competition until a well-established brand in another segment introduces a line of products competing in that space. Despite their best defense the new entrant not only grows the segment, they command a price premium; all while stealing share from the market leader. Steve Willis, v.p. sales & marketing at RedJade, described the above scenario and a web-hosted data analysis solution that is easily monitored and modified in real time. "RedJade allowed the manufacturer to create the project, collaborate with colleagues on the test setup and design, share the project with partner testing facilities, and collect the data all in a common database – all the while allowing them to view results as they were being collected," said Willis. With RedJade the besieged firm designed a descriptive analysis of a wide market segment to find if the new entrant offered a unique sensory profile. The company then organized unbranded consumer testing on leading SKUs to see if they were better-liked than its own. Finally the firm used branded consumer testing to determine if the competitor's brand effected consumer acceptability and repeat purchase. "The manufacturer was able to begin making decisions on next steps during the data collection process. That's the power of live results," said Willis. There is no software to install, it works on mobile and desktop. Users can modify parameters during testing, remotely monitor results and export plots directly to PowerPoint. Learn more: www.redjade.net

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