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NATIONAL TRENDS AND STATISTICS Trends in 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Consumption of Wine by Category . . . . . . . . . . . . . . . 4 Consumption of Wine by State by Category . . . . . . . 9 Top 120 Wine Brands . . . . . . . . . . . . . . . . . . . . . . . . 18 Top Metro Markets for Wine . . . . . . . . . . . . . . . . . . . 23 Projections for Wine Consumption . . . . . . . . . . . . . . 26 Wine Dollar Sales by Tier . . . . . . . . . . . . . . . . . . . . . 28 On-Premise vs. Off-Premise Consumption. . . . . . . . 28 On-Premise vs. Off-Premise Retail Sales . . . . . . . . . 29 Direct Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 THE WINE MARKET Table Wine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Wine Coolers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Champagne & Sparkling Wine . . . . . . . . . . . . . . . . . 66 Dessert & Fortified Wine . . . . . . . . . . . . . . . . . . . . . . 81 Vermouth/Aperitif . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 SUPPLIER PERFORMANCE . . . . . . . . . . . . . . . . . 106 IMPORTS AND EXPORTS . . . . . . . . . . . . . . . . . . . 114 ADVERTISING Advertising Summary . . . . . . . . . . . . . . . . . . . . . . . 119 Combined Print Advertising . . . . . . . . . . . . . . . . . . 133 Combined Broadcast Advertising . . . . . . . . . . . . . . 146 Internet Advertising . . . . . . . . . . . . . . . . . . . . . . . . . 150 WINE OPERATIONS AND INDUSTRY DATA Usage and Distribution . . . . . . . . . . . . . . . . . . . . . . 154 Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162 NATIONAL MARKET DATA Economics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165 Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168 Consumer Characteristics . . . . . . . . . . . . . . . . . . . . 180 INTERNATIONAL CONSUMPTION . . . . . . . . . . . . 188 OTHER BEVERAGES . . . . . . . . . . . . . . . . . . . . . . . 190 ON- AND OFF-PREMISE RETAIL OUTLETS . . . . 196 INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198 Table of Contents Note Regarding Electronic Version: Consumption tables and charts are available on CD-ROM. Pages included on CD-ROM are indicated with a disk icon on top of page. To order CD version, additional copies of the Liquor Handbook, or other Beverage Information Group publications please contact: Sherai Falcon (760) 864-9103, ext. 219 sfalcon@specialtyim.com or visit: www.bevinfostore.com © Copyright 2015 Beverage Information Group All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photo-copying, recording, or otherwise, without the prior written permission of the publisher. Printed in the U.S.A. The Beverage Information Group Magazines Beverage Dynamics StateWays Cheers Handbooks Handbook Advance Liquor Handbook Wine Handbook Beer Handbook Spirits, Wine & Beer Industry Marketing Fact Book Cheers On-Premise BARometer Handbook Syndicated Services Business Research