Good Fruit Grower

September 1

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www.goodfruit.com GOOD FRUIT GROWER SEPTEMBER 2015 27 from California and the Northwest," said Gaarde, and added that pears have turned out to be a great product. "The fresh cut pears and stone fruit have stirred up a lot of excitement within the fruit industry." Woot Fruit products are reaching a new base of peach and nectarine con- sumers who want convenience and are looking for healthier snacks or portion control, she explained. "Woot Froot is a different eating experience than biting into the perfectly ripened peach or nec- tarine. Fresh-cut products, in general, have a distinctive customer base that place high value on convenience." She's not after the fruit foodies who want perfect, juicy peaches and go out of their way to buy a favorite variety. "We're targeting the huge pool of consumers hes- itant to buy peaches, pears, or nectarines because they've had a bad experience or don't know how to purchase the fruit." Gaarde declined to give Woot Froot's specifi c sales volume, but noted that sales have tripled in growth. The five-year plan for Fresh Fruit Cuts includes expanding retail and food service customers and introducing more new fruit products. "I have so many product ideas on my list that there just aren't enough days to get them all done," Gaarde said. • TJ MULLINAX/GOOD FRUIT GROWER Kim Gaarde and daughter Brittnie manage operations of Fresh Fruit Cuts, a pear and stone fruit fresh-cut processor near Fresno, California. MORE ONLINE Read about Kim Gaarde's pioneering journey to bring fresh-sliced pears, peaches, and nectarines to consumers. Story and photo gallery at goodfruit.com. For over 40 years ProTree Nursery has played a significant role in the growth of the apple industry in the U.S. From the introduction of the Fuji variety into California in the early '70's, to the development of superior benchgrafting and dormant budding techniques over the years, Richard Chavez and our team have used experience and knowledge to produce only the very best trees for our customers. To order benchgrafts for 2017 and dormant-budded trees for 2018, call ProTree today for our expertise in combining the right rootstocks with the heartiest varieties available. 10500 Brentwood Blvd., Brentwood, CA 94513 800.634.1671 or 925.634.2191 (Alison Clegg or Richard Chavez) 877.457.6901 (Henry Sanguinetti) Apples Aztec Fuji ® (DT-2 cv) Banning Red Fuji (USPP 16,624 P2) Blondee™ (USPP 19,007 McLaughlin cv) Buckeye ® Gala (USPP 10,840) Firestorm™ Honeycrisp Honeycrisp™ (USPP 7197) JonaStar JonaGold™ (USPP 20,590) Lady in Red * (USPP 18,787) September Wonder™ Fuji (USPP 11,193) Ultima™ Gala (USPP 13,753 P2) Available on B10 ® , B-118, EMLA, Geneva ® , M-9 T337, NIC -29™, or Pajam #2. ** * Trademark license for Pink Lady ® brand available upon request. Cherries Benton™ Bing Black Tart BlackPearl ® Brooks™ BurgundyPearl ® Chelan™ Coral Champagne Cristalina™ EbonyPearl ® Available on Colt, Gisela ® , Krymsk ® , Mahaleb, or Mazzard. ** ** Not all varieties are available on all rootstocks. Call for specific grafting info. M E M B E R O F w w w . p r o t r e e n u r s e r y. c o m Richard Chavez ProTree Nursery, LLC Lapins RadiancePearl ® Rainier Selah™ Skeena™ Sweetheart™ Tamora Tulare™ Vans

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