Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
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Brand SPOTLIGHT 20 Beverage Dynamics • September/October 2015 www.beveragedynamics.com From L-R: Michel, Chef-In-Residence at Woodford Reserve; Andrea Duvall, PR Manager at Woodford Reserve; Morris, Master Distiller at Woodford Reserve; and NYC-based bartender Pamela Wiznitzer. BACARDI LAUNCHES ON-SITE BOTTLING PROGRAM How would a visit to a rum distillery be complete without taking home a bottle of your own? Casa Bacardí Visitor Center in Puerto Rico has announced the launch of "Casa Bacardí Special Reserve" hand-bottled rum, which allows guests to fill their own bottles with a new extension of Bacardí rum. This marks the first time in brand history in which the public participates in the making of the final product, the company says. "This new offering positions the Casa Bacardí Visitor Center experi- ence to a higher level," says William Ramos, Senior Brand Ambassa- dor, Casa Bacardí. "Our ongoing commitment to provide the best consumer experience to local and international visitors is grounded in always innovating our offering." The rum available for guests to take home is the Casa Bacardí Special Reserve, created by Jose Gomez, the Bacardí Maestro de Ron (Master Blender) for the past 35 years. Casa Bacardí Special Reserve is a combination of rums that have been aged in American oak casks in the warm tropical climate of the Caribbean. The rum is finished in Jerez Oloroso cask to accentuate certain notes in the product. Casa Bacardí Special Reserve hand-bottled rum was officially available on August 3. The bottles will be available to visitors for $150.00 each. Timberlake Brings Sauza 901 to the Back Nine Justin Timberlake participated in the 26th Annual American Century Championship celebrity golf championship for the fi rst time in June. To cele- brate, Sauza 901 Tequila crafted a cocktail exclu- sively for the event, the Sauza 901 Club. The drink was the offi cial cocktail of the tournament and was available throughout the week of golf. SMALL-BATCH WHISKEY IN THE BIG APPLE Woodford Reserve brought Kentucky to New York City for a night to introduce their newest line of whiskeys: Distillery Series. These small-batch special releases are created by Master Distiller Chris Morris. In addition to tasting the first few expressions of Distillery Series, guests enjoyed traditional southern cuisine prepared by James Beard-nominated chef, Ouita Michel. Justin Timberlake, founder of Sauza 901 Tequila, and brand partner Kevin Ruder drink cocktails on Sunday, July 19, during the American Century Championship sponsored by Sauza 901. PHOTO BY EFE PHOTO BY JEFFREY BAYER FREIXENET PATRIARCH RECEIVES AWARD FROM KING OF SPAIN José Ferrer, Honorary President of the Freixenet Group, received the Reino de España Award of Business Development pre- sented by His Majesty King Felipe VI of Spain in Madrid on July 20. Selected as this year's recipient due to his contribution to the economic and social de- velopment of Spain throughout several decades of work in the wine industry, José (above left) has created numerous jobs, globalized his activities, and contributed to the improvement of his surroundings and the well-being of his country, the company says. He also has combined his pro- fessional interests with those of various social causes, culture and the arts, the company says. With José Ferrer's infl uence and sup- port, the Ferrer family has grown to hold full or majority own- ership in 18 estates located in prominent wine regions in seven countries around the world and sells more than 160 sparkling and still wines worldwide.