Beverage Dynamics

Beverage Dynamics Sept-Oct 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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4 Beverage Dynamics • September/October 2015 www.beveragedynamics.com Volume 127, No. 5 • September/October 2015 MIDWEST (IL, IN, IA, KS, KY, MI, MN, MO, NE, ND, OH, SD, WI) Bruce Kostic Tel: 203-855-8499, ext. 215 bkostic@epgmediallc.com EAST, WEST & INT'L (AK, AZ, CA, CO, CT, DE, HI, ID, MA, ME, MT, NH, NM, OR, RI, UT, VT, WA, WY, Canada and International) Mark Marcon mmarcon@epgmediallc.com Cell: 248-761-6231 Office: 519-972-5159 Fax: 519-250-5169 SOUTHERN AND METRO NY (AL, AR, DC, FL, GA, LA, MD, MS, NC, NJ, NY, OK, PA, SC, TN, TX, VA, WV) Debbie Rittenberg drittenberg@epgmediallc.com Tel: 215-431-8787 REGIONAL SALES OFFICES PG. 28 Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/ June, July/August, September/October, November/December) by Beverage Information Group, a division of EPG Media & Specialty Information, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Beverage Dynamics, P.O. Box 2123, Skokie, IL 60076-7823 or call the Beverage Dynamics customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2015 by EPG Media & Specialty Information, 17 High St.2nd Fl., Nor- walk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. EPG Media & Specialty Information publishes Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book. Columns 8 Retail Education A Primer on Prosecco By Harriet Lembeck 10 Beer Business What Makes a Beer an Import? By Jeremy Nedelka 12 Wine Business Sonoma and Pinot Noir By Jonathan H. Newman 24 Trendspotting Is Gin the New Craft Beer? By Pauline Oudin 25 Retail Strategies Using Business Credit to Fuel Growth By Levi King 26 By the Glass Unlucky in Love but Lucky in Wine By Michael A. Schaefer PG. 26 PG. 14

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