Cheers

Cheers - September, 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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20 STRAIGHT YEARS OF DOUBLE-DIGIT GROWTH 1 IMPORT IN THE U.S. 1 2 # 1 Constellation internal data, 10/1/14 through 11/2/14 2 CBI—Beers Internal Data 3 GuestMetrics MODELO ESPECIAL LIVENS UP SALES DURING DÍA DE LOS MUERTOS OCTOBER 1– NOVEMBER 2, 2015 CONTACT YOUR LOCAL CONSTELLATION BEER SALES REPRESENTATIVE SELLS BIG NO MATTER HOW IT'S SERVED OF ALL DRAFT BEERS BY 2013 3 -LARGEST SALES GAIN DRAFT ACHIEVED 4 TH VOLUME PACKAGE 2 CANS HAVE THE 1 # FASTER THAN AVERAGE CRAFT BEERS 3 BOTTLES TURN OVER 40% Serve responsibly. ™ Modelo Especial ® Beer. Imported by Crown Imports, Chicago, IL WHILE REST OF INDUSTRY FELL 4% 1 ON-PREMISE SALES UP 18.5% 1

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