Cheers

Cheers - September, 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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PRODUCTS www.cheersonline.com 11 September 2015 • Imported by Riviera Imports Manhasset, NY, USA www.trespapalotemezcal.com Cheech Marin TRES PAPALOTE MEZCAL COMING SOON Now it's your turn – Discover the spirit of a new era 100% handcrafted, infusing a rich, smooth, lightly smoky flavor with elegant herbal and citrus notes. A steady stream of new product introduc- tions always seems to flow in the beverage alcohol business, but there has been a shift in what type of spirits are coming to market. For instance, according to data compiled by the Beverage Information and Insights Group (the research unit of Cheers' parent company), Scotch product introductions surged from 15 in 2012 to 23 in 2013 to 46 in 2014, beating the 41 new American whiskey product launched last year. And while vodka remains the clear win- ner with the largest (17.5%) share, product introductions in the category tumbled from 108 in 2013 to 63 last year. Meanwhile, rum boosted its share from 6.3% the previous two years to 10.2% in 2014, with 37 new products launched. For more information about beverage alcohol industry data from BIIG, visit Albevresearch.com and Bevinfostore.com. Old Forester Bourbon Whisky has released the second extension of its Old Forester Whiskey Row Series, specially crafted to honor the U.S. Bottled- in-Bond Act of 1897. Old Forester 1897 Bottled in Bond is a lightly filtered, small-batch expression with bold flavors. The 100-proof bourbon is available for a suggested retail price of $49.99 for a 750-ml. bottle. Number Share USA 165 45.7% Scotland 46 12.7% Mexico 27 7.5% France 20 5.5% Ireland 19 5.3% Canada 11 3.0% UK 11 3.0% Italy 8 2.2% Others 54 15.0% Total 361 100.0% SPIRITS LAUNCHES BY CATEGORY Inspired by the old European pub classic, The Traveler Beer Co. takes the traditional shandy and in- fuses it with American craft beer innovation and passion, the company says. Rather than mixing ale with a citrus flavored soda or lemonade, Traveler's craft American wheat beers are made with real fruit or fruit juices, such as lemon and grapefruit. The suggested retail price for a 6-pack is $8.99 to 9.99, depending on the state. 2012 2013 2014 Number Share Number Share Number Share U.S. Whiskey 32 9.7% 53 9.7% 41 11.4% Canadian 5 1.5% 4 1.5% 8 2.2% Scotch 15 4.5% 23 4.5% 46 12.7% Irish & Other 5 1.5% 7 1.5% 21 5.8% Gin 8 2.4% 5 2.4% 16 4.4% Vodka* 93 28.1% 108 28.1% 63 17.5% Rum** 21 6.3% 32 6.3% 37 10.2% Tequila*** 30 9.1% 28 9.1% 24 6.6% Brandy**** & Cognac 10 3.0% 5 3.0% 12 3.3% Cordials & Liqueurs 61 18.4% 66 18.4% 57 15.8% Prepared Cocktails 51 15.4% 30 15.4% 36 10.0% Total 331 100.0% 361 100.0% 361 100.0% NEW DISTILLED SPIRITS INTRODUCTIONS, 2012-2014 INTRODUCTIONS BY CATEGORY INTRODUCTIONS BY COUNTRY OF ORIGIN, 2014 (# OF BRANDS) *Includes Shochu **Includes Cachaca ***Includes Mezcal ****Includes Pisco

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