Stateways

StateWays Sept/Oct 2015

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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41 StateWays ■ www.stateways.com ■ September/October 2015 Canadian wines are surprisingly diverse. By Marnie Old S ix control states share a border with a large wine- producing country that until recently wasn't recognized by most American consumers for much beyond maple syrup and hockey. But that's changing, as production increases and exports are more widely available. Canadian wine remains well below the radar. And retailers who do stock Canadian items are more likely to offer iconic icewine than dry wine. Ameri- cans are often surprised to learn that Canada makes wine at all — many unable to reconcile their mental images of "wine country" and the "Great White North." But the trade should pay at- tention to the success story quietly playing out in our own backyard, in wine regions nes- tled like jewels along our north- ern border, primarily Ontario's Niagara Peninsula and British Columbia's Okanagan Valley. While the volume of pre- mium Canadian wine being sold in the U.S. remains tiny, there are plenty of reasons to sit up and take notice. Remark- able improvements in the qual- ity of Canada's wines, a steady stream of American visitors to Canadian wineries and a recent change in the exchange rate have already sparked a surge in exports to the U.S. Recently, the Wall Street Journal's Lettie Teague said that C A N A D I A N W I N E S THE UNDISCOVERED PEARL NEXT DOOR Vineyards overlooking Vaseaux Lake in British Columbia's Okanagan Valley, near Okanagan Falls, BC. PHOTO BY WINES OF BC (WINEBC.COM)

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