Stateways

StateWays Sept/Oct 2015

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays ■ www.stateways.com ■ September/October 2015 42 "one of the world's most exciting new wine regions is in Ontario, Canada." Last year, Whole Foods featured Brit- ish Columbia wines in their Pacifi c Northwest stores, and the Decanter World Wine Awards dubbed an Okanagan Valley wine the "Best Pinot Noir under £15" in 2013. Simply put, there has never been a better time to add Canadian wines to your product mix. AMERICANS THIRST FOR COOL-CLIMATE ADVENTURES "American wine drinkers are still looking for new experi- ences in the premium category, for delicious wines from off the beaten track," says Wine.com's chief storyteller Wil- fred Wong, based in San Francisco. "That open-minded- ness applies to unfamiliar 'New World' wine regions too, not just quirky grapes or obscure European appellations." In the Americas and southern hemisphere, emerging premium regions are almost always cooler in climate than the established zones. Think Oregon vs. California, or Otago vs. Marlborough. As climate change makes itself felt in North America, it makes perfect sense that south- ern Canada would be ripe for wine discovery. Interest in cool-climate wines in general shows no signs of slowing, even in less progressive markets. Steve Pollack serves as the Pennsylvania Liquor Control Board's "cool- hunter" in his role as lead buyer for the agency's wildly successful "Chairman's Selection" program. "Younger wine drinkers are broadening the range of saleable styles by embracing lighter, brighter wines that deliver more refreshment than power," he says. These underlying trends may have opened the door for Canadian wines. But tourism surely plays a role in increased demand as well. Every year, three million tour- Canadian wine exports to the U.S. have quadrupled since 2010 CANADIAN WINES ists visit Canadian wineries. Among international visitors, 75% are from the United States — and little wonder. Americans prefer driving over fl ying when it comes to travel, and most Canadian wine is made in spectacularly beautiful regions adjacent to the borders of New York and Michigan in the east, and Washington in the west.

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