205-349-2990 | R A N DA L L R E I L LY.CO M/CO N S T R U C T I O N
Slide 30: It all starts with a good plan, and we have made it simple for you.
Slide 31: Introducing the Randall-Reilly content marketing planner. It begins by asking a question. The
answer to that question leads to a fully formed campaign that will produce better results, more leads, and
ultimately revenue.
Slide 32: Let's say you have expertise in the area of equipment maintenance. That is a pain point of your
audience that you can help with.
Slide 33: This gives you the theme of your content. Daily/Weekly maintenance education.
Slide 34: Now you ask yourself "What is the most effective way to communicate this information?" For this
topic, how about an instructional video and a downloadable maintenance checklist?
Slide 35: Now that you know the format, you will know the best ways to distribute the content. For checklist
and video, we would suggest YouTube, Facebook, and Native Advertising.
Slide 36: We are almost there. We know our content, the format, and how it will be distributed. Now we
just need the metrics that define our success. With video and a checklist, we would want to look at views and
downloads. . .voila! You just planned a comprehensive campaign empowered with content marketing.
Slide 37: Content marketing is simply a better way to introduce yourself to your prospects. Would you like to
go through the planner together and answer the questions for yourself?
