Issue link: http://read.dmtmag.com/i/574390
205-349-2990 | R A N DA L L R E I L LY.CO M/T R U C K I N G Slide 14: But only 32% of you feel like you are doing it right. Slide 15: Why do companies feel they struggle? Slide 16: Not enough time? According to research, that is the most common reason cited. Slide 17: Not enough resources? Well over half of B2B companies outsource their content, and that number is growing. Slide 18: Maybe you don't see the value? Statistics show B2B companies with blogs generate 67% more leads. Slide 19: Why are companies struggling to execute with content? Is it really that hard? Slide 20: Not at all. Businesses mess up because they don't understand content marketing. Slide 21: They make their content about themselves. Let's look at another quote from Joe Pulizzi: (read quote from presentation) Slide 22: Maybe we should review our content marketing definition. (read definition from presentation) Slide 23: Essentially there are 3 elements to content marketing, or rather, as we say, 3 pillars to content marketing. (read through the 3 pillars on presentation) If your content is not valuable, relevant, or up-to-date, it won't revolutionize your advertising. Slide 24: Maybe it will help to think of it like a conversation. Or as a way to better introduce yourself. Your brand says hello and offers something that is valuable. Slide 25: Your audience is interested in what you are offering and wants to know how to get it. Slide 26: All you are asking is that they introduce themselves or engage with your brand a little. Slide 27: As a result, you start to build a business relationship, or rather capture a new lead. Slide 28: What does this conversation or brand introduction look like? It is essentially the difference in these two ads. One starts a conversation and provides value. The other one just brags. (This is another good point at which to review and ask questions.) Slide 29: What is the first step to producing content that changes how your prospects think about your brand and interact with you? How do you ensure your content is valuable, relevant, and up-to-date?