www.OutdoorPowerEquipment.com
2 2016 MEDIA PLANNING GUIDE
MARKETING
SOLUTIONS
PRINT DIGITAL ONLINE ENEWS
CUSTOM
CONTENT
GREEN
MEDIA
CONTACT AUDIENCE
9 out of 10
people read the ads
in OPE magazine.
84% used ideas found in articles
65.1% visited an advertiser's website
49.1% saved an entire issue for future reference
39.6% passed along the issue
28.3% contacted an advertiser
19.8% visited our website for more information
9,490
Outdoor Power
Equipment Supply
5,104
Lawn and Garden
Supply Retail
1,483
Hardware Home
Center Building
908
Other
596
Retail
Center
445
Wholesale
Distributor
Founded in September 1959 as Lawn Equipment Journal and renamed Outdoor Power Equipment exactly
10 years later, OPE is the number one monthly magazine serving independent dealers who sell
and service lawn and garden equipment. OPE provides readers with timely and valuable information and
unique insights to help power their success in a highly competitive market.
Job Title
11,429
President,
Owner, Partner,
CEO or COO
3,130
Manager
903
CFO, VP, GM,
Secretary,
or Treasurer
606
Merchandising,
Advertising,
Sales Manager
86
Purchase
Agent/Buyer
1,872
Other
Actions taken as a result of reading OPE
49.5%
purchased a product
and/or service as
the result of seeing
an ad in OPE!
93.6%
have the authority
to buy, specify, and
recommend products.
Total 18,026
*Audit Pending
