www.SportsTurfOnline.com
2 2016 MEDIA PLANNING GUIDE
MARKETING
SOLUTIONS
PRINT DIGITAL ONLINE ENEWS
CUSTOM
CONTENT
GREEN
MEDIA
CONTACT STMA AUDIENCE
SportsTurf is the official publication of the Sports Turf Managers Association (STMA). For more than 30 years, SportsTurf has provided practical and technical information, as
well as professional development advice, to a national readership of groundskeepers, athletic field managers, parks and recreation personnel and more. The sports field industry
consists of more than 7 million maintained acres, and SportsTurf is the leading publication in supplying relevant content to that audience.
93%
report they read the advertisements in the magazine
90%
have authority to buy products and services
88%
have used in their jobs ideas they read about in the magazine
75%
are responsible for general grounds maintenance and fields
62%
say they purchased products as a result
of seeing an ad in SportsTurf
46%
say 2-4 other people at their
locations also read the magazine
SportsTurf Readers:
Business Classification
33,656
School, College
or University
1,949
Park
804
Athletic Field
777
Sports Complex
2,814
Other*
Job Title
20,120
Coach
12,536
Executive/
Administrator
2,713
Manager/
Superintendent
316
Specialist
135
Government
Official
4,180
Other*
*Other including
STMA members
*Audit Pending
