web.com
THE SOURCE FOR PETROLEUM
AND CONVENIENCE MARKETERS VOL. 104 NO. 02 MARCH 2012
CASESTUDY
10 Gulf Goes Electric
Seeing new market opportuni- ties for itself and its partners, Gulf will now offer consumers electrical service
RETAILOPERATIONS ON THECOVER
14 Making the Switch Using electronic signage
MARKETING&SUPPLY
12 Marketer Profile – RelaDyne Moving into DEF
18 Biodiesel Additives The role of technology and economics in addressing the problems with biodiesel
22 DEF Roundup A listing of diesel exhaust fluid offerings
IN EVERYISSUE
Top of the News . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Industry Announcements . . . . . . . . . . . . . . . . . . . . 8 NATO News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Ad Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
What's Coming in Future Issues… n Fuel Storage and Dispensing n Point of Sale
n Tech & Trends: Site Lighting Solutions For pricing information on Web and print advertising packages contact:
Tom Buttrick • 135 E. 55th Street, 5th Floor • New York, NY 10022 • (212) 588-9200 x1325 • tbuttrick@m2media360.com
Hottest Stories
1. 2. 3.
What's Online:
Gasoline prices keep climbing; average diesel price passes $4
Research: Convenience stores growing their foodservice business
Foodservice bulletin: How to cater to Hispanic consumers
Get all the latest stories and news at www.NPNweb.com
www.npnweb.com n NPN Magazine
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Are you planning on replacing your site's lighting with LEDs (or have you already)?
Yes, all of it . . . . . . . . . . . . . . . .22.22% Yes, some of it . . . . . . . . . . . . . .22.22% Still thinking about it . . . . . . . . . .44.44%
Online Poll Are you planning (or have you in the last few months) to make a total switch to elec- tronic signage for your site(s)? To participate in this month's poll and view the results as they are tabulated, go to www.NPNweb.com.
MARCH 2012 3