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NPN Magazine March 2012

National Petroleum News (NPN) has been the independent voice of the petroleum industry since 1909 as the opposition to Rockefeller’s Standard Oil. So, motor fuels marketing and retail is not just a sideline for us, it’s our core competency.

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web.com THE SOURCE FOR PETROLEUM AND CONVENIENCE MARKETERS VOL. 104 NO. 02 MARCH 2012 CASESTUDY 10 Gulf Goes Electric Seeing new market opportuni- ties for itself and its partners, Gulf will now offer consumers electrical service RETAILOPERATIONS ON THECOVER 14 Making the Switch Using electronic signage MARKETING&SUPPLY 12 Marketer Profile – RelaDyne Moving into DEF 18 Biodiesel Additives The role of technology and economics in addressing the problems with biodiesel 22 DEF Roundup A listing of diesel exhaust fluid offerings IN EVERYISSUE Top of the News . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Industry Announcements . . . . . . . . . . . . . . . . . . . . 8 NATO News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Ad Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 What's Coming in Future Issues… n Fuel Storage and Dispensing n Point of Sale n Tech & Trends: Site Lighting Solutions For pricing information on Web and print advertising packages contact: Tom Buttrick • 135 E. 55th Street, 5th Floor • New York, NY 10022 • (212) 588-9200 x1325 • tbuttrick@m2media360.com Hottest Stories 1. 2. 3. What's Online: Gasoline prices keep climbing; average diesel price passes $4 Research: Convenience stores growing their foodservice business Foodservice bulletin: How to cater to Hispanic consumers Get all the latest stories and news at www.NPNweb.com www.npnweb.com n NPN Magazine At NPN's RSS feed section, sub- scribe to any RSS feed, see the sponsors for that feed, and sign up to receive RSS e-mails that give you the most current arti- cles for a particular section. Are you planning on replacing your site's lighting with LEDs (or have you already)? Yes, all of it . . . . . . . . . . . . . . . .22.22% Yes, some of it . . . . . . . . . . . . . .22.22% Still thinking about it . . . . . . . . . .44.44% Online Poll Are you planning (or have you in the last few months) to make a total switch to elec- tronic signage for your site(s)? To participate in this month's poll and view the results as they are tabulated, go to www.NPNweb.com. MARCH 2012 3

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