Beverage Dynamics

Beverage Dynamics March-April 2012

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Cover illustration by Knowlton Multimedia 18 features Volume 124, No. 2 March/April 2012 42 65 Call for Entries The 28th Annual Beverage Dynamics Advertising & Promotion Awards. departments 18 Growth Brands Beverage Dynamics identifies the fastest-growing wine and spirits in the U.S. By Richard Brandes 42 Crazy Like A Fox Crazy Bruce's Liquors, in Bristol and West Hartford, CT, runs on deals, value and loyalty. By Jack Robertiello 49 Scotch: Blending the Old and the New Balancing tradition and innovation, Scotch producers are offering more interesting and complex products than ever before. By Robert Plotkin 54 The Joys of Riesling Whether from the Old World or New, the food-friendly white offers retailers a market difference. By Jack Robertiello 57 Socializing With Customers Ignore digital communications tools at your own risk. By Jeremy Nedelka 60 Retailer Wine Selections The Beverage Dynamics National Retailer Wine Panel recommends a lineup of top quality/value cabernet sauvignons and cabernet blends . By Richard Brandes Beverage Dynamics • www.beveragedynamics.com • March/April 2012 • 3 Editor's Note . . . . . . . . . . . . . . . . . . . . . .4 FYI . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Guest Column . . . . . . . . . . . . . . . . . . . . .14 Retail Service . . . . . . . . . . . . . . . . . . . . .16 On The Shelf . . . . . . . . . . . . . . . . . . . . .69 Advertisers' Index . . . . . . . . . . . . . . . . .70 (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/June, July/August, September/October, November/ December) by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851 Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: Send address changes to P.O. Box 2123, Skokie, IL 60076-7823 , Subscriptions: Single copies $8 U.S.; $12 Canada/Mexico/ Foreign Subscription rates: 1 year, $35 U.S.; $50 Canada/Mexico; $75 Foreign. Bulk and foreign air mail subscription rates on request. All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: 60076-7823 or call the , P.O. Box 2123, Skokie, IL customer service number 8 a.m. to 4:30 p.m. CST at (847) 763-9565. Customer Service fax (847) 763-9569. Customer Service email beveragedynamics@halldata.com. Customer Service website www.submag.com/sub/bg. © Copyright 2012 by The Beverage Information Group, a division of M2MEDIA360, 17 High St. 2nd Fl., Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. Not responsible for return of unsolicited materials. The Beverage Information Group publishes . Beverage Dynamics Beverage Dynamics Beverage Dynamics Beverage Dynamics StateW Handbook, Wine Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book ays, Wine & Spirits Industr Beverage Dynamics, Cheers, y Marketing, Liquor

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