Cheers - November 2015

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Page 11 of 51 12 • November/December 2015 PUTTING ON THE SPRITZ Smart marketing, sourcing and pricing are enticing more customers to pop the cork on bubbly wines By Thomas Henry Strenk 12 • November/December 2015

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