Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/599364
www.beveragedynamics.com HEINEKEN IS BACK WITH JAMES BOND Heineken has announced the latest chapter of its global partnership with the James Bond fi lm franchise. Fans will be given access to exclusive behind-the-scenes to content from the next Bond movie, Spectre, along with classic Bond fi lms to download, a social campaign, in-store promotions, and local market activations. The campaign builds on a 17-year partnership between Heineken and the Bond franchise that spans seven Bond fi lms, from Tomorrow Never Dies to Spectre. A new TVC will be released globally in the autumn, and will be sup- ported by a series of special edition, collectible Bond-themed packs (available in retail stores). As the fi rst of two global on-pack exclusives, Heineken will give Bond fans access to a classic collection of Bond fi lms. 'Goldfi nger', 'The Spy Who Loved Me', and 'Casino Royale' limited edition packs will gift fans a Bond movie download. JACK DANIEL'S AND RUMCHATA TEAM UP Creative drinkers have themselves to thank for this new alcohol alliance. The Jack Daniel's Flavors team has announced an offi cial partnership with the cream liqueur brand, RumChata. The deal originated from the organic consumer trend of mixing RumChata with fl avored whis- kies such as Jack Honey (a.k.a. "Honey Chata") and Jack Fire (a.k.a. "Cinnamon Toast"). The year-long campaign will consist of co-branded print and trade ads in lifestyle and beverage publications, dual/triple branded tool kits, an increased trade and consumer media spend, and on-premise national account menu placements. Both brands will also create and promote unique recipe videos on YouTube as well as seasonal cocktails featuring Jack Daniel's and RumChata. SHAW-ROSS EXPANDS WITH PREMIUM WINE DIVISION The recently formed entity, The Lineage Col- lection, features some of the finest wines from the world's top producers, the company says. "We've seen a strong demand and a growing sophistication for premium wines across a broad demographic which led us to establish this fine wine division," said Bruce Hunter, Managing Director of Shaw-Ross. Hunter said that each of the brands selected for The Lineage Collection was chosen for its "outstanding quality and authenticity and represents the personality and voice of the wine-makers who created them." In addition, each scores a minimum of 90 points from the leading wine rating services. "Those who appreciate fine wines will instantly recog- nize the pedigree of these estates and their wine-makers," added Hunter. Brand SPOTLIGHT