Beverage Dynamics

Beverage Dynamics Nov-Dec 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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[ RETAIL PROFILE ] 22 Beverage Dynamics • November/December 2015 www.beveragedynamics.com A nyone who travels to Kansas City is likely familiar with Gomer's Fine Wine and Spirits, which has long been a core component of the area's liquor industry. But many would be surprised to know the history behind this iconic chain, which didn't begin as a liquor store at all. FAMILY BUSINESS, REDEFINED Gomer's has been a valued part of the Kansas City commu- nity for almost 50 years. It was the brainchild of Ed "Gomer" Moody, who originally opened a Gomer's gas station at the corner of 99th St. and Holmes Rd. in 1969. Several years later, when the U.S. dealt with a gasoline shortage as a result of the oil embargo, Moody decided to begin selling items like milk and bread, and to apply for a liquor license in order to have an additional revenue stream in place. The resulting convenience store was extremely popular with customers and it became the cornerstone of the business, eventually evolving into the liquor store chain it is today. It wasn't until the early 1990s that Moody decided to ex- plore franchising options. Around the same time, Jack Probst was working part-time for another neighborhood store and wanted to become more involved in wine and spirit retail op- erations. He franchised the Gomer's Stateline store, and 15 years later was joined by his brother, Jim, who had previously worked in the wholesale industry for 30 years. Together, they franchised the Gomer's Midtown location. When Moody eventually retired, the Probsts became own- ers of both the Midtown and Stateline stores in Kansas City. The three other Missouri stores are all independently owned, although the Probsts own Gomer's brand rights within the state. One additional Gomer's location exists on the Kansas side of the city, which has been independently owned by Steve McLeroy for the past 18 years. This unique setup gives each owner the freedom to make many decisions on their own, but also requires a great deal of collaboration to maintain the integ- rity of the unifi ed Gomer's brand. "We all get along really well," says McLeroy, who grew up working for the business. "Each of us comes from a different background and brings a different set of skills and experiences to the table. We all have different perspectives on things, which is good. Most importantly, we all have common sense, which is key to running a good business." As the son of one of Moody's business partners, McLeroy A PHOTO BY B4 PRODUCTIONS, BRAD NALL An Unconventional Chain Gomer's, a unique Kansas City brand, has evolved over decades. BY MELISSA NIKSIC

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