Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/599364
www.beveragedynamics.com was introduced to Gomer's at a very young age. He swept the store floors when he was 12 years old, and also spent some time working for Gomer's Chicken, a side business of Moody's that operated for 34 years. McLeroy worked at the store in various capacities growing up, and assisted his father during the summers when he was home from college. After graduation, he returned to the store to serve as a night manager and stuck with it. McLeroy continued moving up the ranks, impressing both his father and Moody, who eventually offered McLeroy his own Gomer's location on the Kansas side of the city. He's been there ever since. A UNIQUE RETAIL EXPERIENCE So what is it about Gomer's that makes it such a unique desti- nation, and a place that the Probst brothers and McLeroy have dedicated so much of their lives to? Both McLeroy and Jack Probst attribute most of it to Moody himself. "Gomer was always dedicated to providing new and inno- vative products to our customers, and that rationale is some- thing we continue to abide by to this day," Jack Probst says. "The key is to offer items that customers want that they can't find anywhere else. We also give great customer service. When customers visit the big box stores, the environment is cold. We're friendly and we make an effort to decorate the stores to make them feel warm and inviting. People like the interactions they have here." Gomer's focuses on offering a wide variety of wines and craft beers, complimenting its broad selections with quality PHOTO BY B4 PRODUCTIONS, BRAD NALL [ RETAIL PROFILE ]