Beverage Dynamics

Beverage Dynamics Nov-Dec 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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By the 1970s, technology was making its way into retail stores as electronic cash registers were introduced in 1978. The fi rst computerized point of sale system, created by AT&T, would hit the market eight years later. Also during that time, brown spirits began to wane as vodka exploded in the U.S., eventually dominating all other spirit categories in sales. In 1989, Liquor Store magazine fi nally became Beverage Dynamics, the most comprehensive and respected trade publication for off-premise retailers. A few years later, in 1996, BeverageDynamics.com was created as a web portal for information related to off-premise retailing. Aside from a short stint as Beverage & Food Dynamics in the early 90s, the magazine has maintained a consistent mission and editorial direction for the past 26 years. But that's not to say the industry was as stable during that time — in fact, during the 1990s, a wave of mergers and acquisitions swept the spirits, wine and beer industries, setting in motion changes that still reverberate today. Remember Allied Domecq? How about Grand Metropoli- tan, Seagram's and Heublein? Brand swapping, buyouts and mergers during the 1990s and early 2000s created Diageo in 1997 and established the balance of power in the spirits industry that still exists today. Soon after, the same thing would happen in the beer industry, creating SAB Miller and AB InBev as the dominant suppliers (who have announced a merger agreement as of press time). In 2004, Beverage Dynamics was proud to be named Best B2B Magazine by Folio. In 2007, BeverageDynamics.com was redesigned as a more modern website. It received an additional update in 2014 to correspond with a complete redesign of the printed publication for the fi rst time in nearly two decades. Today, the Beverage Dynamics editorial staff is proud to celebrate this 80th anniversary, and to say we're looking forward to the next 80 years. Thank you to our readers, industry members and everyone who's been a part of the Beverage Dynamics family over the years for contributing to our sustained success. We couldn't have done it without you. 1935 Liquor Store & Dispenser publishes its fi rst issue 1950 The magazine's name changes to Liquor Store 1989 Liquor Store magazine is renamed Beverage Dynamics 28 Beverage Dynamics • November/December 2015 www.beveragedynamics.com

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