Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/599364
year anniversary 19 3 5 - 2 015 Gallup Data Data depicted here derives from research conducted by Gallup, Inc., an American company that performs public opinion polls. Readers will notice that the percent- age of beverage alcohol consumers has not waivered far from mid-60 percent, save for a dip in the late '80s. Given the near-static results over that extensive time period, there is no reason to think that the percentage of consumers will ever drift too far either way. The stats on when consumers have had their last drink contain an interesting, recent development. Within 24 hours, the percentage is down. But within one week, the percentage is up. One can imagine modern Americans too busy for a daily drink, but perhaps more willing to unwind on the week- ends after a busy workweek. Data for the number of drinks consumed in the past seven days also sup- ports this hypothesis. The results in the chart measuring the most con- sumed beverage alcohol back up fi ndings elsewhere in this research section, showing that Americans most love to drink beer. BD WHAT IS YOUR MOST OFTEN CONSUMED ALCOHOL CATEGORY? 23% 22% 22% 22% 18% 21% 31% 35% 34% 30% 32% 27% 41% 39% 40% 44% 45% 47% 3% 3% 4% 3% 4% 3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 1 2 3 4 5 6 % Spirits % Wine % Beer % All Same AVERAGE PERCENTAGE OF AMERICANS WHO CONSUME ALCOHOL BY DECADE *Number of Surveys conducted during given decade. Source: The Gallup Organization 64 62 64 69 63 59 64 10 6 13 6 5 7 4 0 10 20 30 40 50 60 70 80 2000s 1990s 1980s 1970s 1960s 1950s 1940s Average Surveys* www.beveragedynamics.com November/December 2015• Beverage Dynamics 41 WHEN DID YOU HAVE YOUR LAST DRINK? 27% 40% 33% 35% 34% 32% 39% 40% 26% 38% 25% 23% 35% 29% 33% 34% 29% 39% 42% 32% 31% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2014 2009 2004 1999 1994 1989 1984 % Within 24 Hours % 1 Day to 1 Week Ago % More Than 1 Week Ago