60 commercial carrier journal | november 2015
W
hen the driver turnover
rate at Milan Supply
Chain Solutions sur-
passed 100 percent this
year, management for the Jackson,
Tenn.-based fleet decided to analyze
its data to understand why.
In July, the data showed that 75
percent of terminated drivers were
not married, 17 percent were rehires,
and 88 percent had gaps in their em-
ployment of six months on average
Data analysis proves beneficial in
driver recruiting, retention
By aaron huff
Factors such as driver perceptions and
motivational behaviors can be far more
complex to manage than home time,
miles or model year of equipment.