Issue link: http://read.dmtmag.com/i/601416
16 | Boating Industry | December 2015 [ 2015 Top 100 ] www.BoatingIndustry.com 10.8% Increase in the average Top 100 dealer's revenue 5.7% Average net profi t 79.4% Average Top 100 service effi ciency "Our Marina Club that is exclusive to Deep Creek Marina boat purchasers is something that sets us apart from our local competition," said managing member Adrian Spiker. "We are creating a place for our customers to go and hang out on a daily basis to meet other boaters and friends. We are giving back to our customers, giving them a place to hang out, meet other customers, mingle with the staff and create memories." Effi ciency for all At George's Marine & Sports, Eganville, Ontario, the management team believes in tracking the effi ciency of its sales, parts and accessories employees, not just the technicians. "To encourage our employees to do their best and to feel they have an investment in their future, we track the effi ciencies of all staff members who have a direct impact on sales and profi tability," said president Jeff Wilcox. "The benefi t of this personal accountability has helped increase the performance of our staff and created a few friendly competitions among those who enjoy that type of challenge." The sales staff is required to have a closing ratio, the parts staff is measured on average dollar/ticket and overall sales and service technicians are required to have an effi ciency $2.58 BILLION Total revenue for the Top 100 and Hall of Fame Deep Creek's Marina Club is just one of the benefi ts the dealer offers new buyers. George's Marine & Sports tracks effi ciency across all its departments.