Issue link: http://read.dmtmag.com/i/601416
18 | Boating Industry | December 2015 [ 2015 Top 100 ] www.BoatingIndustry.com AVERAGE TOP 100 TURN RATE of no less than 70 percent. "Another benefi t to measuring effi ciencies is we can distinctly see how we can improve our game as the measurements let us know whether we're winning or losing," Wilcox said. "Our transparent corporate philosophy encourages everyone to be accountable for his or her work." Customer service beyond CSI Unwilling to rely only on CSI scores to measure its customer service, Off Shore Marine, Branchville, N.J., has created its own customer service survey. "We have focused our effort on both storage customers and showroom/over-the-counter cus- tomers," said president Louis Cecchini. "Since a great number of our storage customer's rarely visit Off Shore's facilities, it is important to receive feedback from those customers with regard to our services and performance. " Off Shore reformats the survey regularly, updating questions to stay relevant and keep cus- tomer's engaged in their responses. The 2015 focus will be on the dealerships hundreds of fall service customers. "When manufacturer CSIs are not effective measures, we will continue to create our own surveys," Cecchini said. "We operate by a philosophy that follows a 7 to 1 ratio. If you make seven customers extremely happy, they will tell one person about their experience, but, if you upset one customer, they will tell seven others about their bad experience. … We refi ne our ques- tions yearly and use the information provided by the customers to address any items of concern." One area that Off Shore has been able to identify was the need for additional instruction, which they addressed on the water or in the showroom in person or even over the phone. "Our store is a perfect place for training as the instructors are able to use new products from the store as visuals when describing their use," Cecchini said. More than 950 students have attended boating education classes at Off Shore Marine. 2.29 NEW BOATS 3.54 USED BOATS STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION 1. Publication Title: BOATING INDUSTRY/EPG MEDIA, LLC 2. Publication Number: 796740 ISSN: 15434400 3. Filing Date: 10/01/2015 4. Issue Frequency: MONTHLY; EXCEPT COMBINED JUNE/JULY 5. Number of Issues Published Annually: 9 6. Annual Subscription Price: $ 0.00 7. Complete Mailing Address of Known Offi ce of Publication: 10405 6TH AVE N STE 210 PLYMOUTH, HENNEPIN, MN 55441-6392 Contact Person: JOANNE JUDA Telephone: (630) 543-0552 8. Complete Mailing Address of Headquarters or General Business Offi ce of Publisher: Same 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: Publisher (Name and complete mailing address): Amy Collins / Same Editor (Name and complete mailing address): Jonathan Sweet / Same Managing Editor (Name and complete mailing address): Brianna Liestman / Same 10. Owner – Full Name: EPG MEDIA & SPECIALTY INFORMATION Complete Mailing Address: 10405 6TH AVE N STE 210, PLYMOUTH, MN 55441-6392 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box: None 13. Publication Title: BOATING INDUSTRY/EPG MEDIA, LLC 14. Issue Date for Circulation Data Below: 12/01/2015 15. Extent and Nature of Circulation: a. Total Numbers of Copies: Average No. Copies Each Issue During Preceding 12 Months: 22,455; No. Copies of Single Issue Published Nearest to Filing Date: 22,518. b. Legitimate Paid and/or Requested Distribution: (1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541: 14,568; 14,753. (2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541: 0; 0. (3) Sales through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS: 0; 0. (4) Requested Copies Distributed by Other Mail Classes Through the USPS: 0; 0. c. Total Paid and/or Requested Circulation: 14568; 14753. d. Nonrequested Distribution: (1) Outside County Nonrequested Copies stated on PS Form 3541: 7,476; 7,135. (2) In-County Nonrequested Copies stated on PS Form 3541: 124; 131. (3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail: 0; 0. (4) Nonrequested Copies Distributed Outside the Mail: 88; 300. e. Total Nonrequested Distribution: 7,688; 7,566. f. Total Distribution: 22,256; 22319. g. Copies not Distributed: 199; 199. h. Total: 22,455; 22,518. i. Percent Paid and/or Requested Circulation: 65.46%; 66.10%. 16. If total circulation includes electronic copies, report that circulation on lines below. a. Requested and Paid Electronic Copies: 2,101; 2,822. b. Total Requested and Paid Print Copies + Requested/Paid Electronic Copies: 16,669; 17,575. c. Total Requested Copy Distribution + Requested/Paid Electronic Copies: 24,357; 25,141. d. Percent Paid and/or Requested Circulation: 68.00%; 69.00%. 17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the December 2015 (12/01/2015) issue of this publication. 18. Signature and Title of Editor, Publisher, Business Manager, or Owner: Joanne M. Juda-Prainito, Sr. VP Market Development, 10/01/2015. I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fi nes and imprisonment) and/or civil sanctions (including civil penalties). 4,408 Total Top 100 employees