Boating Industry

December 2015

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[ Top 100 ] www.BoatingIndustry.com 34 | Boating Industry | December 2015 DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Deep Creek Marina Desmasdon's Boat Works Dockside Marine Don's Marine, LLC Fogarty's Lake Flower Marina Futrell Marine Gage Marine George's Marine & Sports Gone Fishin' Marine, Inc. Gordon Bay Marine McHenry, Md. Pointe au Baril, Ontario Montgomery, Texas Lodi, Wis. Saranac Lake, N.Y. Nashville, Ark. Williams Bay, Wis. Eganville, Ontario Dixon, Calif. Mactier, Ontario 6 1 1 1 1 2 5 3 1 3 2003 1946 2008 1936 2001 1948 1873 1969 1997 1960 39 70 19 24 31 32 48 56 20 68 8 7 4 4 4 9 5 11 9 10 8 4 4 6 2 5 7 5 7 5 84 90.38 86.6 91 100 62.3 100 68 91 78 DND 98 92.5 94 93.7 95.2 83.3 94.2 92 99.1 Deep Creek started a Buyer Assurance Program that offered perks including discounts, marina club membership, priority service and more. Desmasdon's reorganized its sales department and hired additional staff, allowing the director of sales and marketing more time to sell, helping to grow revenue by 20 percent. With a sales focus on building value rather than cutting price, Dockside grew margins and profi tability. In 2014, Don's Marine became the only Marine Industry Certifi ed Dealer in its area. Fogarty's completely rebuilt its website, replacing a cookie-cutter template with a customized site, helping to drive more leads. Futrell hired a chief fi nancial offi cer to more effectively manage the fi nancial operations of the business. A Customer Concierge or "Ambassador for All Things Gage" was added to improve and facilitate internal and external communication. George's saved thousands of dollars by securing funds at a set rate to protect against currency challenges. Gone Fishin' purchased its building, resulting in lower operating costs and future income opportunities. Gordon Bay implemented a new website offering better inventory options, videos, SEO and improved functionality.

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