Issue link: http://read.dmtmag.com/i/601416
[ Top 100 ] www.BoatingIndustry.com December 2015 | Boating Industry | 35 DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Hall Marine Group Hampton Watercraft and Marine Jet Ski of Miami & Fisherman's Boat Group Lake Union Sea Ray Lake Viking Marine Laurel Marina Dealership, Inc. Legend Boats Lodder's Marine Maple City Marine Ltd. Marina Fortin Inc. Lake Wylie, S.C. Hampton Bays, N.Y. Miami Seattle Gallatin, Mo. Bristol, Tenn. Whitefi sh, Ontario Fairfi eld, Ohio Chatham, Ontario St. Paul Ile Aux Noix, Quebec 6 2 1 5 1 3 2 1 1 1 1976 1990 1958 1986 1988 1950 1968 1966 1948 1955 89 60 32 72 18 24 62 17 17 20 10 6 5 6 2 3 1 4 9 4 3 12 3 4 4 4 3 4 14 8 90 85 90 89 77.2 41.2 83.4 60.5 54 99 96.2 96.4 94.7 95 97.5 100 78.9 96.3 97.1 100 Hall Marine Group established a stand alone brokerage division in 2014 to serve customers from the Charleston area as well as the mid Atlantic. Hampton Watercraft and Marine started a dedicated Facebook page for its MasterCraft offerings to better reach the water sports market. The dealership installed GPS on its entire fl eet, allowing the service team to better track and report service calls in real time. By focusing on tracking turnover and curtailments and improving sales training, Lake Union has improved margins by 160 basis points. Lake Viking added two new salespeople, resulting in improved effi ciency and a 37 percent increase in sales. Laurel hired an accomplished chef to improve food service at its marina galley, allowing it to expand into catering as well. Legend created a fully scripted boat delivery process, which has helped grow sales at orientation by 102 percent. Lodder's Marine created an eBay store to move parts and accessories that had been sitting in inventory for years, driving increased profi ts. After increasing training opportunities for its service staff, Maple City saw a nearly 10 percent increase in effi ciency. Marina Fortin focused its efforts on growing its social media presence, increasing followers by 400 percent and growing sales.