Issue link: http://read.dmtmag.com/i/601416
[ Top 100 ] www.BoatingIndustry.com December 2015 | Boating Industry | 37 DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Paris Marine Ltd. Payne Marine Ltd. Plantation Boat Mart Port Sandfi eld Marina Ltd. Rayburns Marine Reed's Marine, Inc. Regal & Nautique of Orlando Sea Ray of Cincinnati & Louisville Shipyard Marine Short's Marine, Inc Selwyn, Ontario Pointe au Baril, Ontario Tavernier, Fla. Port Sandfi eld, Ontario Kelowna, British Columbia Delavan, Wis. Orlando, Fla. Cincinnati Green Bay, Wis. Millsboro, Del. 1 1 2 1 2 2 1 2 2 1 1947 1961 1996 1952 1988 1952 2008 1947 1985 1949 24 15 47 27 36 16 16 27 20 65 4 2 2 6 8 3 3 7 7 11 5 2 2 5 10 2 4 5 8 10 75.39 99.5 80 90 93 N/A 84.5 70 65 49.5 90 98 96 94.1 95.9 96.2 95.3 96.7 100 94.1 Paris focused on revamping its boat offerings to make its product lines more complementary instead of competitive. After three years of planning, Payne opened a high-end fi sh and chip restaurant, which became immediately successful. Plantation Boat Mart added a dedicated sales manager to free up time for its owner and lead salesperson, who had previously fi lled the role. Port Sandfi eld increased its eBay sales in 2014, helping to move more parts and accessories inventory. Rayburns started a ladies surf night promotion and contest with a local radio station, creating revenue for the board shop and increased boat sales. Reed's reorganized and added staff to parts and service, resulting in a 13.7 percent increase in parts and labor sales. The dealership focused on improving its service department in 2014, offering new training opportunities and buying new equipment. The dealership invested in improving its online presence and hired an outside company to manage Google Adwords, resulting in a 35 percent in web traffi c. Shipyard focused on developing and training employees to minimize any skill set voids within the team. To fi ll a hole in its product line, Short's added Scout Boats to its offerings in 2014.