Boating Industry

December 2015

Issue link: http://read.dmtmag.com/i/601416

Contents of this Issue

Navigation

Page 38 of 59

[ Top 100 ] www.BoatingIndustry.com December 2015 | Boating Industry | 39 DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement The Boat House The Boat Shop The Great Outdoors Marine The Sportsman Tobler Marina Town & Country Marine Traverse Bay Marine Vallely Sport & Marine WakeSide Marine Wayzata Marine, Inc. Cape Coral, Fla. Tafton, Penn. Lavalette, W.V. San Benito, Texas Hayden, Idaho Lakefi eld, Ontario Traverse City, Mich. Bismarck, N.D. Elkhart, Ind. Orono, Minn. 5 3 1 1 2 2 1 2 1 2 2009 1958 1986 1951 1948 1982 1975 1974 2002 1967 92 13 24 13 31 27 17 30 16 20 8 6 10 2 8 6 12 6 2 4 3 6 7 3 10 4 5 6 1 3 68 87.9 69 72 68.3 102 90 60 73 54.1 92.9 97 93 DND 92.6 97.5 NA 90 100 97.5 The Boat House added a CFO in 2014 to help improve the fi nancial accuracy and integrity of the group while also implementing process improvements at all levels of the dealership. The Boat Shop implemented monthly employee interviews to monitor potential issues and fi nd ways to improve the dealership. The Great Outdoors Marine partnered with an outside fi rm to assist with managing the large number of credit applications, freeing up the F&I manager to work with more customers. The Sportsman completed a service and parts remodel that included state of the art work benches, cabinetry, lighting, new windows and more. Tobler broke ground on a new 12,000-square-foot storage building to make room for additional storage customers. Town & Country emphasized its organic SEO in 2014, driving more website traffi c and increased sales. Traverse Bay Marine lowered its fl oorplan costs by negotiating a new deal with a local bank and adjusting the way it buys and orders boats. Vallely invested in its future by enrolling two key managers in the Spader Leadership Development Program. WakeSide implemented a 24-hour emergency service program that offers customers immediate service for a premium price. Wayzata refi ned and substantially expanded brokerage sales to take advantage of the increased number of late model, used boats.

Articles in this issue

Links on this page

Archives of this issue

view archives of Boating Industry - December 2015