Issue link: http://read.dmtmag.com/i/601416
www.BoatingIndustry.com December 2015 | Boating Industry | 5 .com Boating Industry ONLINE THIS MONTH SWEET: GEVO-VALVTECT PARTNERSHIP GAME CHANGER FOR ISOBUTANOL In a recent blog post, editor-in-chief Jonathan Sweet wrote about the growth potential for isobutanol as an ethanol alternative: "Isobutanol – a safer and more effi cient alternative to etha- nol – could soon be making its way to a lot more marinas as producer Gevo signed a deal with ValvTect to distribute isobutanol-blended fuels. "Marine industry testing has shown isobutanol (or biobutanol) to be 'an effective, less damaging, more suitable biofuel alternative than ethanol for powering various types of marine and recreational boat engines,' according to the National Marine Manufacturers Association, which earlier this year endorsed the fuel for marine applications. "Gevo began selling the fuel at its fi rst marina, Harbor Marina at Lake Pomme de Terre in Missouri, this summer, but the new deal will allow Gevo to reach ValvTect's network of more than 700 marinas. … "The industry has been fi ghting ethanol on many fronts, from legal to legislative, but a market-based solution is one that makes the most sense. The reality is that as much as some would like to go back to a no-biofuel world, that's not likely to hap- pen, but this could be the fi rst step toward a better biofuel for boaters." GRAHAM: WHY START A NEW YEAR OUT STRONG BUT NOT END IT THAT WAY? In a recent blog post, John Graham wrote about the impor- tance of fi nishing the year as strong as we start it: "Every year, we do it on the same day at the same time. The instant the calendar changes from the old year to the new one, we convince ourselves that this year will be different. We're going to do everything we didn't do in the past. It's such a predictable ritual that it's become part of our DNA. "Although we want the New Year to be different, what happens next is also pre- dictable: our resolve disappears faster than a pizza on Friday night. "Good faith efforts rarely work, since 'stuff ' gets in our way and throws us off course. How to end the year with the same drive and resolve that we started with is the big question." Read more at BoatingIndustry.com/blogs FOLLOW US ON: Twitter.com/BoatingIndustry Plus.google.com/+BoatingIndustry Facebook.com/BImag @BoatingIndustry YouTube.com/BoatingIndustry ONLINE TOP 100 APPLICATION This month we profi led the 2015 Top 100. If you think you've got what it takes to be in the 2016 Top 100, apply using our online application. The easy online process allows you to work on the application, save it and return to it as much as needed. The 2016 application will be available January 1. Go to BoatingIndustry. com/top-100/application for more information or to apply. WEBINAR: STATE OF THE INDUSTRY Hundreds of people tuned in for our annual State of the Industry webinar, but if you missed the action, you can fi nd the recording – and all of our archived webinars at BoatingIndustry.com/webinars. BEST IDEAS WHITE PAPER We've collected 52 ideas from dealers across the indus- try on improving service, market- ing and more. Download the free white paper, sponsored by Dominion Marine Media, at BoatingIndustry. com/e-white-papers. This month we profi led com/e-white-papers