Boating Industry

December 2015

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EDITOR'S CHOICE www.BoatingIndustry.com 56 | Boating Industry | December 2015 NEW AND USED BOAT SALES have always led Town & Country's rev- enue and profit, but at one point they completely dominated, accounting for 92 percent of gross revenue and 70 percent of gross profit. In recent years, the dealership has re- alized that the key to long-term success is diversifying, and since 2010, the crew at TCMarine has put a bigger empha- sis on its other departments, decreasing its reliance on new and pre-owned unit sales. However, the dealership has also found a way to increase its new and used margins, meaning boats are still big revenue generators. "We are very excited to report that we have been able to maintain and now increase gross margins on new and used boats. With the addition [of ] ... proven new brands in the past three years, overall sales have continued to climb despite difficult market condi- tions," managing partner Scott Brundle said. The dealership added Boston Whaler and Harris Flotebote to its Bay- liner, Malibu, Monterey and Polar Kraft lineup in 2011. Service has been a large driver of the diversification, as a new focus on the de- partment has led to an increase in prof- itability. Realizing that customers were keeping their boats longer, TCMarine added staff to its service department and increased training on older marine engines and related equipment. LIZ KEENER SENIOR EDITOR Lkeener@BoatingIndustry.com TOWN & COUNTRY MARINE LAKEFIELD, ONTARIO, CANADA Adding more brands has helped Town & Country diversify its business.

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