Water Well Journal

December 2015

Water Well Journal

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Cue #5 Practice, practice, practice If you think the pros just wing it, think again. If you're in New York, you can buy a ticket to see Jimmy Fallon rehearse his monologue. For about half an hour be- fore the show, he tries out his material for the night and different ways to de- liver it to people in an audience. So by the time the cameras go live— he is rehearsed and ready to go. Your time in front of your customer is your on-camera time. Don't waste it on testing out new material. Practice on your own or with peers so you can re- ceive and apply valuable feedback. I encourage you to take a closer look at how much you are talking without in- terruption during your sales call or pres- entation. Pay attention to and look out for those monologues—those long, dry stretches of content. Instead then, think about how you can break a monologue up and turn it into a much more engaging and profitable . . . customer dialogue. WWJ Julie Hansen is a professional sales trainer, speaker, and author. She authored the book ACT Like a Sales Pro in 2011 and has been featured in Selling Power, Entrepreneur, and Sales and Service Excellence magazines. She can be reached at julie@actingforsales.com and www.actingfor sales.com. WWJ December 2015 49 Twitter @WaterWellJournl et L eb F 2016 NGW A e oi our v a Wa y 22 23 uar r A G 6 NGWA d! e h b .C o D hi t n -I l e F t a d n i A i g A.or er NGW er n Regist A c . n lyI w /F w! no 800 551.7379 • 61 14 898.7791 ® R C N CTERIA! 096 2 . ORE, ALER! USH + WELL Jr. Blvd. • Lubbock, TX 79404 747.2096 • coteychemical.com N BA FOR CHOICE WEAPONS R W 806 7 U A MORE, 7 4410 MLK 806.7

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