Issue link: http://read.dmtmag.com/i/612330
STiR tea & coffee industry international 15 Source: Quartz from Euromonitor statistics 2014 Global Coffee Consumption (Per Capita) Balych-Cooper: You are right that Canadians are embrac- ing specialty coffee, particularly the younger demographic. I would suggest that the main reason for this is our inclination to enjoy innovation and our sense of adventure when it comes to food and beverages, which again is prevalent among our younger demographic. STiR: The share of cups of coffee consumed at home is declining. The 2013 survey reported a share of 76% of cups consumed in home among past-day coffee drinkers. The 2015 survey showed a decrease to 71% share of cups consumed in home. Please shed some light on the out of home growth. Balych-Cooper: We do see a shift in preference to consume coffee out of the home, which is likely due to Canadi- ans' positive response to the innovation around coffee drinks served in quick service and full service restaurants. STiR: Once again Canadians are among the top nations that have embraced single-serve. Household penetration is 38% in the latest survey, significantly higher than in the US (27%) where the rate of conversion from drip coffee in the home has slowed. Will you share your observations on this trend in brewing methods. Balych-Cooper: We have seen for years that single-cup penetration in Canada is stronger than in the US. We are not certain why this is, as we do not do a deep analysis of US habits vs Canadian habits. We do know that Canadians are fast adopters of new technology, and convenience is a major factor for Canadians, in addition to taste, and single-serve coffee delivers both. Past-Day Place of Preparation - Total Coffee The Canadian Coffee Drinking Trends study is conducted in English and French among males and females, 18-79 years of age who consumed a beverage other than tap water the day prior to being interviewed. Respondents mirror Canada's population in terms of age, gender and region. Drinking coffee is not a requirement to participate in the research. Data collection is through a self-administered online survey. The sample sizes are as follows: 2013 total sample of 2,637; 2014 total sample of 2,630, 2015 total sample of 2,663. 0 20 40 60 80 100 0.0 0.5 1.0 1.5 2.0 2.5 0 20 40 60 80 100 0.0 0.5 1.0 1.5 2.0 2.5 NEWS