STiR tea & coffee industry international 41
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with sugar-laden soft drinks and juices
and are adopting tea as a healthy alterna-
tive. Growth in RTD is also supported
by consumer demand for convenience,"
she said.
Tea sales are also increasing as a re-
sult of expanding market segmentation;
for instance, 42% of Americans under 30
drink tea while 27% of millennials only
drink tea.
Firsd Tea operates a 7,500 sq.ft. distribution facility and warehouse.
Photos
courtesy
Firsd
Tea
North
America,
LLC
Tea's growing market segmentation
and mainstream adoption, its application
and iteration in new products and catego-
ries as well as its reach beyond the retail
channel into food-service chains and
other channels will all contribute to its
continued growth. Green tea in particular
will be at the fore given its marketability
and recognition as a wellness product,
she said.
Photos
courtesy
Firsd
Tea
North
America,
LLC
Containers of tea are stored on site.
