FIRST CLASS l 19
"With a great American brand like Peterbilt representing
CWS, we're very proud of that alliance."
sels Chief Operations Officer Joel Corona.
And a premium image, both for the com-
pany and the cities it serves, helped drive
the decision to put Peterbilt trucks to
work in the CWS operation first in the late
1990s, and exclusively through today.
"We wanted to upgrade the class of
our equipment," says Corona. "In our
communities, our elected officials, the
city staff, the consultants who work in
the industry, and the residents and cus-
tomers themselves have an expectation to
see high-quality, good-looking, efficient,
quiet and safe equipment. Our customers
want and deserve the best.
"And we want them to see innovative
equipment. It's a reflection of the value
and the service we provide. And in north-
ern California, the solid waste industry
has a high profile, and holds a very special
place in the minds of consumers."
Scavenging the streets
Indeed, a high-quality fleet both per-
forms well and presents well for CWS
and the cities it serves. But the success
