First Class

Winter 2015

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FIRST CLASS l 19 "With a great American brand like Peterbilt representing CWS, we're very proud of that alliance." sels Chief Operations Officer Joel Corona. And a premium image, both for the com- pany and the cities it serves, helped drive the decision to put Peterbilt trucks to work in the CWS operation first in the late 1990s, and exclusively through today. "We wanted to upgrade the class of our equipment," says Corona. "In our communities, our elected officials, the city staff, the consultants who work in the industry, and the residents and cus- tomers themselves have an expectation to see high-quality, good-looking, efficient, quiet and safe equipment. Our customers want and deserve the best. "And we want them to see innovative equipment. It's a reflection of the value and the service we provide. And in north- ern California, the solid waste industry has a high profile, and holds a very special place in the minds of consumers." Scavenging the streets Indeed, a high-quality fleet both per- forms well and presents well for CWS and the cities it serves. But the success

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