Issue link: http://read.dmtmag.com/i/619827
www.BoatingIndustry.com January 2016 | Boating Industry | 3 Volume 79 | Number 1 CONTENTS Boating Industry EDITORIAL COLUMN TOP 100 GALA Highlights from the 11th annual salute to the industry's best 2016 FORECAST Most segments, areas looking good for 2016 16 MARKETING TRENDS FOR 2016 16 marketing tips to add to your 2016 strategy MARKET TRENDS: SALTWATER FISHING Versatility, dayboating trends lead to center console growth MARKET FOCUS: BOAT CLUBS AND BOAT SHARING Boat clubs, sharing models enter strategic partnerships, grow industry At The Helm 6| SQUEEZING THE MIDDLE FEATURES 25 22 12 30 36 36 25 22 INTELLIGENCE YOU CAN PROFIT FROM J A N U A R Y 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 ALSO IN THIS ISSUE: 2016 FORECAST MARKETING TRENDS FOR 2016 APP DIRECTORY UTILITY PLAYER Versatility growing saltwater market 16