Boating Industry

January 2016

Issue link: http://read.dmtmag.com/i/619827

Contents of this Issue

Navigation

Page 22 of 43

January 2016 | Boating Industry | 23 [ 2016 Industry Forecast ] www.BoatingIndustry.com percent for 2016. Only 4 percent expect their revenue to decrease. Almost as large a majority grew business in 2015, with 71 percent of survey respondents saying their revenue increased for the year. About 13 percent of readers reported a decline, while 16 percent said business was flat in 2015. The recovery has certainly not been universal, though. "When you look at it in the macro view, it's modest steady growth, but it varies greatly by segment and geography," Houseworth said. Info-Link provided Boating Industry with analysis of sales numbers from 2010 to 2015 to measure the recovery. The numbers confirm what many would expect, with pontoons (up 75 percent), saltwater fish (up 58 percent) and ski/wake (up 54 percent) performing the best over that period. PWC (up 36 percent) and freshwater fish (up 22 percent) have also grown since 2010. The runabout/deck boat segment is down 7 percent even from 2010's terrible numbers, driven mostly by the continued decline in sterndrive sales. Yacht sales are down 11 percent and cruiser sales are down 4 per- cent over that period. (For state-by-state maps for some of these categories, visit www.BoatingIndustry.com/2016forecast. For more detailed reports, contact Peter Houseworth at peterh@info-link.com or (786) 888-8238.) Boats over 40 feet, hit hard during the recession, have had some of the strongest sales growth this year, Dammrich said, especially in the offshore fishing market. "The saltwater category has been growing in double digits, the low teens, for three years running," Dammrich said. "One of the things contrib- uting to the sportfishing segment is a lot of product innovation and taking the hardcore fishing boat and making it a family dayboat than can also be used for hardcore fishing." (For more on this trend see the Market Trends article on p. 30.) 14% 27% 30% 16% 4% 7% 2% 0% 5% 10% 15% 20% 25% 30% 35% Up more than 25 percent Up 10 to 25 percent Up less than 10 percent Flat Down less than 10 percent Down 10 to 25 percent Down more than 25 percent 63% 23% 40% 48% 23% 36% 53% 49% 49% 49% 1% 24% 11% 3% 49% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Overall economy Government regulations Weather Consumer confidence Presidential election Very important Somewhat Unimportant 46% 15% 36% 20% 6% 25% 50% 57% 44% 67% 56% 61% 4% 32% 20% 13% 38% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Affordability Water access Ethanol Aging boaters Minority participation Competition from other activities Very concerned Somewhat Unconcerned 8% 35% 34% 19% 2% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Up more than 25 percent Up 10 to 25 percent Up less than 10 percent Flat Down 10 to 25 percent Down more than 25 percent HOW HAS YOUR 2015 REVENUE COMPARED TO 2014? WHAT ARE YOUR EXPECTATIONS FOR 2016 REVENUE VS. 2015? HOW IMPORTANT DO YOU EXPECT THE FOLLOWING TO BE TO YOUR SUCCESS IN 2016? HOW CONCERNED ARE YOU ABOUT THE FOLLOWING CHALLENGES TO THE INDUSTRY? Source: Boating Industry survey

Articles in this issue

Links on this page

Archives of this issue

view archives of Boating Industry - January 2016