Key Milwaukee

January 2016

An A-Z visitors guide to Milwaukee Wisconsin. Sponsored by Key Magazine Milwaukee, Wisconsin

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08 keymilwaukee.com 233 N WATER ST, MKE, WI 414.276.2337 ALE-HOUSE.COM LEARN OUR LANGUAGE, ONE SIP AT A TIME his year KEY Milwaukee is 50 years young. Still the primary print resource for visitors, KEY today is part of the "new media," bringing the area's dining, entertainment and shopping opportunities to readers in ways that could not be imagined half a century ago. The KEY trademark was introduced in Los Angeles during the 1930s. In 1967 when the KEY network of digest-sized, locally owned visitor guides was formalized, an existing Milwaukee visitor guide was renamed KEY Mil- waukee and the publication became a founding member of the KEY Magazine Group. In the 1990s, KEY Milwau- kee's platform grew signifi- cantly with the introduction of KeyMilwaukee.com. Today, social media adds thousands of interactions daily and the Keyzine newsletter updates a loyal following throughout the Upper Midwest. KeyMilwau- kee.com is now fully optimized for smart phones, as is the entire magazine in digital form at KeyMilwaukeeMobile.com. "We're confident that the best is yet to come," says Beth Stafford, owner of KEY Milwau- kee for the last 22 years. This year associate publisher Laure Leplae-Arthur becomes pub- lisher in advance of acquiring the company. A Glendale resi- dent and experienced graphic designer, Ms. Leplae-Arthur in 2015 helped redesign the pub- lication, website and mobile products. T 50th year for KEY Milwaukee

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