Issue link: http://read.dmtmag.com/i/620640
The new labels were launched on Dry Creek's 2014 Sauvignon Blanc, followed by the 2012 Cab- ernet Sauvignon. Next to sport the new design will be the 2015 Chenin Blanc, in early 2016, and the 2013 wanted to use Dry Creek's new labels to emphasize the uniqueness of its wines, and include "geeky winemaking info." Along with the standard appel- lation and ABV information, the bottom section of the new labels includes details about the blend, fermentation, aging, average vine age, terroir profile, rootstocks, har- vest dates, yields, and even the Brix and pH levels. Stare Wallace and her team decided what to include simply by asking themselves what they thought was particularly interest- ing and special about their winery. Some details – such as the blend, because that changes annually – were included because the team thought they would be of interest to consumers. Other details were included more for their design p o t e n t i a l . " T h e r e 's a c o m m o n thread in our new packaging where- by providing more info to the con- sumer, rather than less, helps tell our unique, authentic family story," Stare Wallace said. The Old Vine Zinfandel label is the most dramatic departure, with the entire label divided into infor- Merlot, during the spring. The 2013 Old Vine Zinfandel received its own, unique label. While many wineries are taking a less-is-more approach to label design, Stare Wallace said she The winery's Old Vine Zinfandel label was designed to look like a vintage steamship ticket. Dry Creek Vineyard updated its old label design (left) to include a wealth of technical information about the wine inside the bottle. w w w. v w m m e d i a . c o m J a n - F e b 2 016 | V I N E YA R D & W I N E RY M A N A G E M E N T 1 3 7