Beverage Dynamics

Beverage Dynamics Jan-Feb 2016

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Page 25 of 71

26 Beverage Dynamics • January/February 2016 ON THE Shelf MOOSEHEAD RADLER Moosehead has released a Radler. This beer is infused with natural fruit fl avors, made with three different types of juice: Grapefruit, grape and lemon. It is higher alcohol (4.1% ABV) com- pared to other shandies and radlers, the company says. Radler will be available in cans only: 6 packs and 12 packs. The MSRP will be consistent with Moosehead lager bottles. $6.99 per 6 pack, $11.99 per 12pack Shelf SAM ADAMS GRAPEFRUIT IPA, WINTER BEERS Sam Adams has announced its winter beer lineup, along with the new Rebel Grapefruit IPA. The newest beer from the Rebel family of IPAs, Rebel Grapefruit IPA is brewed with both the juice and peel of real grapefruit, the company says. Price varies by market. Seasonally, Sam Adams will once again bring back its Winter Lager, which was fi rst introduced in 1989. It will be available alone, or in the Samuel Adams Winter Classics Variety 12-Pack (with Boston Lager, White Christmas, Old Fezziwig, Holiday Porter and Sparkling Ale). Grapefruit IPA: $7.99-$9.99 for six-packs, $14.99-$17.99 for 12-packs of 12-oz. cans, and $1.99-$2.49 for 16-oz cans. Winter Lager: $7.99-$9.99 for six-packs, $14.99-$17.99 for 12-packs of 12-oz. bottles or cans. Winter Classics Variety: 12-pack for $14.99-$17.99, 24 packs $22.99-$24.99. STOLI VODKA BOTTLE REDESIGN For the fi rst time since the brand's inception eighty- plus years ago, Stoli Vodka has completely re-designed the packaging for its full range of vodkas. The new design contemporizes the brand for the millennial audience, the company says, while remaining true to Stoli's heritage. Upgrades include: a taller and more elegant bottle shape with an embossed brand "Stoli" logo on the neck; a new craft label texture, upgrade of the main Stolichnaya logo and nuance details throughout the design; and a revised premium paper front and back label. COLLINGWOOD CANADIAN WHISKY BOTTLE UPDATE Collingwood has updated the bottle for its blended Canadian whisky. In an effort to improve overall function- ality and increase sustainability, the extra black cap from the previous packaging has been removed. The new front and back labels display a "premium appearance," the company says, and focus on the brand name. Collingwood is made at Canada's longest continuously owned and operated distillery, the company says, in the town of Collingwood, Ontario. It is created from water from the Georgia Bay and grains sourced primarily from Canadian farms. The whisky is fi nished with an extra maturation step with toasted Maplewood staves. $28.99 (750-ml.) GLENLIVET NÀDURRA PEATED WHISKY CASK FINISH The Glenlivet has revealed its fi rst peated fl avor in over one hundred years. In the early 1800s, The Glenlivet distillers used peat smoke to dry the malted barley. This whisky would have had a rich, smoky fl avor. Reinterpreting this tradition, this new expression is ma- tured in American oak casks that previously held heavily peated scotch. The Glenlivet Nàdurra Peated Whisky Cask Finish has an aromatic smokiness, according to the company, complemented by spicy fruits. The smokiness is juxtaposed with the smooth, fruity house style of The Glenlivet Single Malt. $84.99 (750-ml.) TRES PAPALOTE MEZCAL Riviera Imports has launched Tres Papalote Mezcal, a 100% handcrafted premium mezcal. Tres Pa- palote Mezcal is distilled from the Wild Cupreata agave plant grown on the mountaintops of Guerrero, Mexico. It is unique to the mezcal category, the company says, with a slightly sweeter and less smoky fl avor than other mezcal varieties. Cheech Marin, American actor and comedian best known as one half of the Grammy-award winning duo Cheech & Chong, will serve as brand ambassa- dor. Tres Papalote Mezcal is available in three expressions of varying ABV. $45-48 (40% ABV), $60 (46% ABV), $85-$100 (50% ABV). All 750-ml. Riviera Imports has launched Tres Papalote

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