2016 OVERDRIVE M E D I A K I T
3
Overdrive uses its unique insight into the world of owner-
operators to make a difference in the trucking industry.
Overdrive is able to both entertain and improve the
everyday lives of its audience by focusing on topics
owner-operators can directly relate to and the issues
that are changing the industry. The Overdrive brand has
distinguished itself from other media brands by providing
exceptional access to owner-operators with a wide
network of audience-preferred channels.
Over the last 50 years, Overdrive has established itself as a trusted
brand among owner-operators by providing valuable business
expertise and advice, maintenance tips, industry news, and more.
To reach our audience, we have developed a wide network of channels
that are critically important to our diverse audience. Through the print
magazine, overdriveonline.com, an active social media presence, daily
and weekly newsletters, and industry networking and business events,
we are able to meet the diverse and demanding needs of owner-
operators both online and in print.
WHERE WE ENGAGE
O N A S C A L E O F 0 TO 10, H OW
F R E Q U E N T LY D O YO U U S E T H E
F O L LOW I N G S O U R C E S O F I N F O R MAT I O N
A B O U T T H E T R U C K I N G I N D U S T RY?*
614,000+
TOTAL
POTENTIAL
REACH
IT'S BEEN A REALLY GOOD YEAR
Podcasts
Webinars
Meetings &
conventions
Video
Social media
Magazine websites
Digital magazines
Supplier websites
Radio/satellite radio
Email newsletters
Printed magazines
7.3
5.3
5.2
4.4
4.1
4
2.6
2.5
1.9
1.2
1.1
*Overdrive 2015 connectivity study
