Issue link: http://read.dmtmag.com/i/622402
www.goodfruit.com Good Fruit Grower JANUARY 15, 2016 13 do mistakes at the retail level, Lutz said. "It's easy for the retail companies that we rely on to get it wrong, to make mistakes and be less than optimal." Driving retail There's a relationship between what products pay to a supermarket and what space retailers are willing to offer that product, Lutz said. Apples have the largest footprint of space at retail, but because of that large footprint, the dollars per square foot are among the lowest of all fruits, posing an even greater challenge to expand that space. Retailers' approaches to sales factor in as well. During the marketing season for Washington's 2014 record apple crop of 140 million packed boxes, the top 15 supermarket chains sold more apples, but the bottom 15 chains not only lost dollars, they also lost volume, Lutz said. Weaker-performing retailers tend to focus on a core low price and lack variety in their produce departments, coNtRol TJ Mullinax/Good FruiT Grower will there be space for new varieties coming to market? Retrot Your CA Facility To A Safer, More Cost Eective Alternative To Traditional Ammonia CA. . . The Frigadon HYCOOL® Secondary Refrigeration System Provides A Non-toxic CA Environment In Canada Call . . . 250-210-2015 or Email . . . info@versatilerefrigeration.com In the Northwest Call . . . 509-969-4577 or Email . . . info@versatilerefrigeration.com CA Environment The Frigadon HYCOOL ® Secondary Refrigeration System is designed to meet the environmental concerns of today and the future. Retrot Services 35,000 Bins at Auvil Fruit Retrot Services 35,000 Bins at Auvil Fruit • Non-toxic heat transfer uids • Reduce insurance cost with built-in safety features • New techniques and state-of-the art technologies • Increased life expectancy of the system • Centrally located mechanical unit engineered to provide exibility of serving several buildings • Installation costs are less expensive and require less time than complex ammonia CA facilities • Existing ammonia CA can be readily converted info@versatilerefrigeration.com www.VersatileRefrigeration.com Retrot of the CA Facility at Auvil Fruit Company with a Frigadon HYCOOL® Secondary Refrigeration System Retrot of the CA Facility at Auvil Fruit Company with a Frigadon HYCOOL® Secondary Refrigeration System No Engine Room Required No Engine Room Required We Want A Stake In Your Future Premier Dealer For AmeriTrellis Vineyard & Orchard Stakes In WA & OR Truckload/Competitve Bid Pricing & Farm-Direct Delivery Diamond stakes are available with standard or alternating notch patterns, uncoated or galvanized 13 & 14 ga. Re-designed with added turns for extra strength! Diamond Back Stakes Bleyhl Farm Service Inc. 940 E. Wine Country Rd, Grandview, WA 98930 * (800) 645-4416 Visit Us @ WAWGG * Feb.10-12, 2016 * Kennewick, WA Standard Rolled Edge Vertical Line Post Available in custom lengths, uncoated or galvanized ask about hardware-less cross arm specifications Bleyhl Farm Service ad * Jan 15, 2016 issue