2016 H A R D WO R K I N G T RU C K S M E D I A K I T
3
Hard Working Trucks serves owners of light duty pickups
to Class 8 trucks by showcasing new models and
attachments, providing helpful maintenance tips, and
supplying industry insight. Access to the Hard Working
Trucks brand provides you with countless opportunities
to connect with the users and managers of work trucks.
Placing your advertising alongside related content, latest
news and valuable industry information puts you in front
of an ideal audience for your brand.
Hard Working Truck's multiple media options work simultaneously,
presenting you to every facet of your audience on a number of
platforms. This provides greater reach and allows you to follow your
audience from the stage of awareness all the way to conversion.
WHERE WE ENGAGE
W H AT'S YO U R TO P R E S O U R C E F O R
I N D U S T RY N E W S?*
804,000+
TOTAL
POTENTIAL
REACH
IT'S BEEN A REALLY GOOD YEAR
Webinars
Other
Trade Shows
Dealer sales people
Industry contacts
(grapevine)
Industry
newsletters
Websites
Printed magazines
46.1%
15.9%
19.6%
.7%
3.1%
6.8%
7.5%
.3%
*Equipment World 2015 connectivity study
