2016 Michelin Databook

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Knowledge is power. Even in a world where more and more shopping is done online, the salesperson is still the most vital touchpoint in the ultimate sale of a product. We encourage you to make good use of the information found in the pages of your 2016 Michelin Data Book. THE RIGHT TIRE CHANGES EVERYTHING ™ Whether your customers drive a passenger car, SUV, minivan or light truck, they'll enjoy the ride more on a set of MICHELIN ® tires. Michelin demonstrates time and time again that tire selection goes a long way toward enhancing the driving experience. We put more science into our tires, minimizing trade-offs and maximizing performance to deliver a better combination of fuel economy, comfort, safety and longevity. So your customers can get everything they need in one set of MICHELIN ® tires.

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