Knowledge is power.
Even in a world where more and more shopping
is done online, the salesperson is still the most vital
touchpoint in the ultimate sale of a product. We
encourage you to make good use of the information
found in the pages of your 2016 Michelin Data Book.
THE RIGHT TIRE CHANGES EVERYTHING
™
Whether your customers drive a passenger car, SUV, minivan or light truck, they'll enjoy the ride
more on a set of MICHELIN
®
tires. Michelin demonstrates time and time again that tire selection goes
a long way toward enhancing the driving experience.
We put more science into our tires, minimizing trade-offs and maximizing performance to deliver
a better combination of fuel economy, comfort, safety and longevity. So your customers can get
everything they need in one set of MICHELIN
®
tires.
