Issue link: http://read.dmtmag.com/i/635964
WHY SHOULD YOU CONSIDER THIS TIRE? MICHELIN ® Primacy ™ MXM4 ® 360 degrees of ultimate satisfaction for the premium car owner who wants it all: precise handling, refined ride quality, and all season safety. 1 Based on wet braking test results versus the Goodyear ® Assurance ® ComforTred ® Touring tire. 2 Per IHS Global Insight (USA) Inc. Tire Data (dated August 2010)©, for DRI Premium Segment vehicle sales in the U.S. from 2009 – 2010. 3 See Michelin Owner's Manual for complete description. Original Equipment Fitments: BMW 7-Series Mercedes-Benz C-Class Mercedes-Benz S-Class Mercedes-Benz E-Class Buick Veramo Stops up to 29' Shorter in Wet Conditions than a Leading Competitor 1 Sunflower oil additive in tread compound helps provide increased traction at low temperatures for enhanced braking and handling in wet conditions and better overall performance in snow. 55,000-Mile Limited Warranty for H-/V-Rated Sizes. 45,000-Mile Limited Warranty for W-Rated Sizes 3 Tread design with MaxTouch Construction ™ for even tread wear and numerous biting edges for all-season grip combine to deliver many miles of driving pleasure. MICHELIN ® brand tires are the number 1 Choice of Premium Car Makers to Optimize Vehicle Performance and Ride Quality 2 The MICHELIN ® Primacy ™ MXM4 ® tire continues a tradition of meeting the demanding standards of the world's leading luxury car makers. COMFORT WEAR LIFE ALL-SEASON TIRE HANDLING FUEL EFFICIENCY BRAKING With MaxTouch Construction ™ Without MaxTouch Construction ™ 9 9 10 9 9 30 Touring Tires