Issue link: http://read.dmtmag.com/i/636351
www.PowersportsBusiness.com ATV/UTV Powersports Business • February 15, 2016 • 23 ITP releases Cryptid mud tire, Tornado wheel Clinton, Tenn.-based ITP announced the release of its all-new Cryptid tire, a super- aggressive and purpose-built mud slinger for ATVs and side-by-sides. Named after the mythical swamp monster, the Cryptid is built with a bevy of innovative features to help mud-riding enthusiasts con- quer the deepest and nastiest muck. It starts with the Cryptid tire's proven chev- ron-style tread pattern, designed to deliver unparalleled forward traction. Lug height is graduated, starting at 1.5 inches at center, growing to 2 inches at the tire's shoulder. The resulting paddle-like shoulder configuration provides maximum side bite for climbing in and out of the mud without compromising ride comfort on trails and hard pack. I T P e n g i n e e r s a l s o equipped the Cryptid tread with grooved center lugs to channel away mud and debris, as well as enhance predictability in deeply rut- ted areas. "The Cryptid is loaded with mud-mastering attri- butes to give consumers a leg up on both muddy ter- rain and the competition," said Rhett Turpin, head of ITP sales. "We're using a super-durable rubber com- pound and computer-aided tread design to offer the most complete, all-around mud tire on the market today." Turpin says ITP chose a 6-ply rated car- cass for added durability, which he believes is "imperative for riding in unpredictable muck" where hidden debris and obstacles can lay in wait for unsuspecting riders. "The Cryptid uses a proprietary rubber compound to protect against abrasions, chips and cuts," he said. Much like the swamp monster it's named after, the Cryptid tire's gigantic foot print and monstrous claws (lugs) make it ideal for con- quering most challenging muddy trails and bogs. The Cryptid also boasts the largest (by both height and width) footprint of any previ- ous ITP mud tire, according to Turpin, literally taking side-by-side vehicles to new heights. The new tire is available in four sizes, including the massive 36-inch diameter Cryptid version that fits a 17-inch wheel. "We are excited to launch the new, confidence-inspiring Cryptid mud tire. Its unsurpassed fit-and-finish, made in the USA stamp, aggressive styling and engineered com- petence will not only help owners' vehicles stand out in a crowd, it will also help them remain confident that they will make it through any mud scenario they dare to try," Turpin said. The new ITP Cryptid mud tire is scheduled to arrive to distributors in March. MSRP ranges from $215 to $295 per tire. Cryptid tire sizes (diameter x width-wheel size; in inches) are: 30 x 10-14; 32 x 10-15; 34 x 10-17; and 36 x 10-17. ITP ADDS NEW TORNADO WHEEL ITP announced the introduction of its new Tor- nado wheel for ATVs and side-by-sides. The second wheel in the new Storm Series product line, the Tornado offers a custom appearance in a super-strong, lightweight wheel. The all-new ITP Storm Series Tornado UTV wheel features a unique star-spoke matrix cen- ter, a black finish with machine-beveled edges and outer simulated rivets to give off-road vehicles an instant custom appearance. "Our second offering, the Tornado, in t h e e x p a n d i n g S t o r m Series wheel family is as tough as they c o m e , y e t o f f e r s a stylish finish that w i l l h e l p A T V a n d U T V o w n e r s stand apart from the masses," Turpin said. "The wheel includes a stylish, eight-spoke center configuration with beveled edges as well as unmatched structural integrity for con- quering challenging terrain." The new Storm Series wheel offers instanta- neous custom looks with its star-spoke matrix center with beveled edges and simulated rivets. But the package offers more than only good looks, according to Turpin. The Tornado wheel boasts a 1,200-pound load rating and uses the industry exclusive "Rock Armor" inner wheel lip to provide unequalled structural integrity. To further stand behind its products, ITP backs the wheel with its lifetime structural warranty. The new STORM Series Tornado wheel from ITP is built to last and help side-by-side vehicles stand out from the crowd. The new ITP STORM Series Tornado wheels are scheduled to arrive in dealerships in February. MSRP runs from $100 (14x7) to $149 (17x7) per wheel. PSB A tire-and-wheel package combining the new ITP Cryptid mud tires and ITP Storm Tornado wheels offer a stellar, high-end appearance and high-per- formance characteristics for mud enthusiasts. The all-new, ITP Cryptid mud tire is available in sizes as large as 36 inches for side- by-side vehicles on 14-, 15- and 17-inch wheels. ITP has released its new Tornado wheel for ATVs and side-by-sides.