Issue link: http://read.dmtmag.com/i/636351
www.PowersportsBusiness.com Powersports Business • February 15, 2016 • 27 KBB.com sees interest gains in touring, off-road bikes BY LISA PELISSIER CONTRIBUTING WRITER Here's a look at the popularity of pre-owned motorcycles on Kelley Blue Book's KBB.com from 2015, compared to 2014. SPORT BIKES Kawasaki topped the top 10 sport motor- cycle manufacturers list, with a lead of nearly 6 percent over Honda. Suzuki, despite hav- ing the most popular sport motorcycle on KBB.com, the 2007 GSX-R600, took the No. 3 spot on the top 10 sport motorcycle man- ufacturers list. Manufacturers in the top 10 had an aver- age increase of 18 per- cent in KBB.com hits for 2015 over the same time in 2014. Last year's No. 10 manufacturer, Hyosung, was displaced for 2015 by KTM as well as by Consumer pre-owned research targets tourers See KBB, Page 28 Change from 2014 Share of KBB.com Web hits in 2014 Share of KBB.com Web hits in 2015 1 1 Kawasaki down 1% 27.0% 28.1% 2 3 Honda up 6% 21.1% 20.5% 3 2 Suzuki down 3% 20.3% 21.6% 4 4 Yamaha up 11% 18.9% 17.6% 5 5 Ducati up 3% 4.5% 4.6% 6 6 Buell down 7% 2.6% 2.9% 7 9 BMW up 121% 1.7% 0.8% 8 7 Triumph up 7% 1.3% 1.3% 9 8 Aprilia up 6% 1.2% 1.2% 10 11 KTM up 42% 0.6% 0.4% 2015 Rank 2014 Rank Make MOST RESEARCHED SPORT MOTORCYCLE MANUFACTURERS TOP 10 MOST RESEARCHED MANUFACTURERS ON KBB.COM FOR 2015 Change from 2014 1 1 Harley-Davidson up 3% 41.9% 40.3% 2 2 Honda down 4% 19.7% 20.2% 3 3 Yamaha down 4% 12.0% 12.3% 4 4 Suzuki down 5% 8.9% 9.3% 5 5 Kawasaki down 5% 7.1% 7.3% 6 6 Triumph up 1% 2.8% 2.8% 7 8 Victory down <1% 1.8% 1.8% 8 9 Ducati up 4% 1.7% 1.7% 9 7 BMW down 24% 1.6% 2.0% 10 11 Indian up 17% 0.4% 0.3% 2015 Rank 2014 Rank Make MOST RESEARCHED STANDARD & CRUISER MOTORCYCLE MANUFACTURERS 29% 20% 14% 12% 11% 14% 29% 21% 14% 12% 11% 13% 30% 21% 14% 12% 12% 12% 0% 5% 10% 15% 20% 25% 30% 35% Harley-Davidson Honda Yamaha Kawasaki Suzuki Other 2015 2014 2013 TOP MOTORCYCLE MANUFACTURERS IN KBB.COM BY SHARE OF KBB.COM WEB KITS Share of KBB.com Web hits in 2014 Share of KBB.com Web hits in 2015 Source: Kelley Blue Book Change from 2014 1 1 Harley-Davidson up 10% 62.6% 61.4% 2 2 Honda up 2% 15.4% 16.3% 3 3 Yamaha up 3% 8.1% 8.5% 4 4 BMW up 5% 5.3% 5.5% 5 5 Kawasaki up 10% 3.3% 3.2% 6 6 Victory up 14% 2.1% 2.0% 7 7 Suzuki up 1% 1.6% 1.7% 8 8 Triumph up 5% 0.8% 0.8% 9 9 Ducati up 35% 0.4% 0.3% 10 NR Indian * 0.2% 0.0% 2015 Rank 2014 Rank Make MOST RESEARCHED TOURING MOTORCYCLE MANUFACTURERS *Indian Touring motorcycles did not appear on KBB.com until May 2015 Share of KBB.com Web hits in 2014 Share of KBB.com Web hits in 2015