Issue link: http://read.dmtmag.com/i/636351
28 • February 15, 2016 • Powersports Business MOTORCYCLE www.PowersportsBusiness.com MV Agusta, the No. 11 manufacturer. The only out-of-business sport bike man- ufacturer to make the top 10 list was Buell, which despite ending production with model year 2010, took the No. 6 spot on the list. STANDARD AND CRUISERS Standard and cruiser motorcycles were the only category to show a decline in KBB.com hits for 2015 over 2014. Harley-Davidson dominated standard and cruiser interest on KBB.com. Harley motor- cycles received 41.9 percent of the hits in 2015, growing 1.6 percentage points over 2014. All four Japanese manufacturers saw a decline in standard and cruiser motorcycle KBB.com hits in 2015. Indian was the only new manufacturer to this top 10 list, replacing 2014's No. 10 manu- facturer, Big Dog. TOURERS Interest in touring motorcycles was up an average of 8 percent for 2015. Harley-Davidson decimated the competi- tion in this category, receiving 62.6 percent of KBB.com hits for touring motorcycles in 2015. This is a slight increase over the 61.4 percent Harley received in 2014. As was the case with the top 10 standard and cruiser motorcycle manufacturers list, Indian crept into the No. 10 spot for touring motorcycles. The manufacturer barely beat out last year's No. 10, Moto Guzzi. No. 2 Honda received almost twice as many KBB.com hits for touring motorcycles as the No. 3 manufacturer on the list, Yamaha. ON/OFF-ROAD BIKES Suzuki led the top 10 most-researched See KBB, Page 29 KBB CONTINUED FROM PAGE 27 Change from 2014 1 1 Suzuki up 11% 21.7% 22.4% 2 2 BMW up 6% 14.7% 15.9% 3 3 Kawasaki up 5% 14.4% 15.7% 4 4 Yamaha up 23% 13.3% 12.4% 5 5 Honda up 26% 12.2% 11.1% 6 6 KTM up 25% 10.9% 10.0% 7 7 Triumph up 16% 3.1% 3.0% 8 8 Husqvarna up 28% 2.9% 2.6% 9 9 Ducati up 27% 2.2% 2.0% 10 10 Harley-Davidson down 8% 1.4% 1.7% 2015 Rank 2014 Rank Make MOST RESEARCHED ON/OFF-ROAD MOTORCYCLE MANUFACTURERS TOP 10 MOST RESEARCHED MANUFACTURERS ON KBB.COM FOR 2015 Source: Kelley Blue Book Kawasaki sport bikes maintained their No. 1 status on KBB.com during 2015. Honda's off-road bikes were the most researched on KBB.com during 2015. Share of KBB.com Web hits in 2014 Share of KBB.com Web hits in 2015